D.W. Morgan Chooses Cook & Schmid for Market Research, Media Relations Services
2009-01-05 20:30:15 -
Company seeks to leverage leadership position in supply-chain and logistics industry SAN DIEGO, CALIF.-Cook & Schmid, a full-service marketing communications firm, has been retained by D.W. Morgan to conduct market research and handle media relations for the company. Cook & Schmid will work with Morgan to refine its corporate image, manage corporate reputation and cement the company's opinion-leader status through targeted audience and stakeholder communication.
D.W. Morgan is one of the nation's most trusted-and fastest growing-supply consulting, logistics and transportation management firms. A two-time Cicso Systems Supplier of the Year, Morgan also is one of the largest minority-owned businesses in the Bay Area.
Cook & Schmid will refine corporate positioning based on the results of internal and external audits and implement a broad-based communications program, which will include trade and business media relations, corporate communication, Web site consulting and social media relations.
'D.W. Morgan competes every day with some of the biggest companies in the world, but the firm is uniquely positioned for growth,' said Jon Schmid, partner with Cook & Schmid. 'Our challenge will be to develop a clear and concise messaging platform to power a marketing communication program that will drive Morgan's bottom-line business.'
Cook & Schmid has won multiple national awards for its client programs, including Bronze and Silver anvils from the Public Relations Society of America, the Hermes Award from the American Marketing Association, and the Magnum Opus from the Missouri School of Journalism. Cook & Schmid is among the largest minority-owned businesses in San Diego.
ABOUT COOK & SCHMID
Cook & Schmid is a full-service public relations, advertising and marketing agency. Our strategic marketing communications and public participation programs enable clients to realize business goals, manage their reputations with key audiences, and achieve consensus on divisive issues. Cook & Schmid's approach teams seasoned public relations practitioners and former journalists with subject matter experts in diverse fields, including economic development, biotechnology, public infrastructure and the environment. Headquartered in San Diego, California, Cook & Schmid serves clients across the country. The firm is certified as a Minority Business Enterprise by the National Minority Supplier Development Council and the California Public Utilities Commission. Cook & Schmid is also registered as a Small Disadvantaged Business by the Small Business Administration. Additional information is available at www.cookandschmid.com.
About D.W. Morgan Company:
D.W. Morgan helps the world's top manufacturers provide Supply On Demand® for their clients. By combining transportation management services with a flow of coordinated, real-time information and strategic consulting, Morgan dramatically improves efficiency and reduces costs for its clients-while maximizing flexibility. Since 1990, Morgan has served a Who's Who of leading businesses, including Cisco Systems, Infinera, Kaiser Permanente, B.F. Goodrich, Advanced Fibre Communications (now a division of Tellabs), Lockheed Martin, Applied Biosystems, Lucent, Chevron and Philips Electronics. Morgan has twice been named Cisco Systems Supplier of the Year, Diversity (2005, 2003); in 2004, it earned Computerworld Honors / Smithsonian Laureate status; was chosen for Aberdeen Group's 2006 "Best Practices in International Logistics; and was included in Global Logistics and Supply Chain Strategies magazine's "100 Great Supply Chain Partners" list in 2006 and 2007. Morgan is certified as a Corporate Plus™ minority-owned business by the National Minority Supplier Development Council. The company's headquarters is located at 6685 Owens Drive, Pleasanton, CA 94588; (925) 460-2700, fax (925) 251-0250. Morgan also maintains regional offices in Atlanta; Tampa, Fla.; Dallas, Houston and Austin, Tex.; and in San Jose, Calif. Overseas subsidiaries include D.W. Morgan Pte., Ltd., in Singapore; D.W. Morgan Sdn Bhd, in Malaysia; D.W. Morgan (HK) Ltd., in Hong Kong; and D.W. Morgan South Africa, in Johannesburg. To learn more about Morgan's products and services, please visit www.dwmorgan.com.
