Direct Agents, Inc., an award-winning online advertising agency, announces today the introduction of DA Search, a division dedicated to providing clients with SEM services.

2008-12-04 06:07:01 - Direct Agents, Inc., an award-winning online advertising agency, announces today the introduction of DA Search, a division dedicated to providing clients with SEM services. With DA Search comes the expansion of Direct Agent's client offerings, which currently include affiliate marketing, media buying and lead generation.

NEW YORK, December 4, 2008.
DA Search is comprised of search marketing experts with a strong background in direct response marketing. Each DA Search client is assigned to a personalized Search Engine Marketing team that custom tailors an SEO and/or PPC plan to the client's overall goals and budget. The team excels in creating innovative and performance driven search campaigns for clients across various industries. DA Search's primary services include campaign development and keyword research and management. They also provide clients with a thorough analysis of their online sales process through landing page and user path analysis. With their experience in direct response and search marketing, the DA Search Team is able to create a fully optimized channel from search engine to conversion.
At the core of DA Search's success is DAS Suite, a SEM Technology Platform. A Direct Agents exclusive program, DAS Suite provides the industry's most comprehensive set of tools for implementing, optimizing and reporting search campaigns. All DA Search services are tracked and optimized through the DAS Suite Technology Platform. 'With DAS Suite,' says Senior Manager Daniel Owen, 'we have been able to target the right audience for our clients, optimize landing pages and search campaigns, and achieve tremendous value by dramatically raising our clients ROI, reducing their conversion costs, generating quality traffic and growing their brand.' DAS Suite has also allowed Direct Agents to increase the paid search and SEO conversions of many top-advertising brands. Most recently, they utilized the platform to manage a full-service search campaign for Spain...On the Road Again, a PBS program starring Mario Batali and Gwyneth Paltrow.
With DA Search, Direct Agents clients will now enjoy access to the knowledge and experience of an attentive team of seasoned direct response marketers. To learn more about DA Search's products, review case studies, or learn about other Direct Agents services, please visit: www.search.directagents.com.
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About Direct Agents: Direct Agents, an Inc. 5,000 company, is a leading full-service interactive advertising agency specializing in performance marketing, affiliate management, media buying, and search marketing. Direct Agents achieves success for its clients through strategic media planning, execution, and evaluation of customized campaigns. Please visit www.directagents.com to learn more.