GolfLink.com Announces Strategic Advertising and Content Relationship with Golf Channel

2008-12-02 16:30:03 -

GolfLink", the leading online golf resource and home to the world"s largest online golf community, today announced a partnership with GOLF CHANNEL, television"s only 24-hour network devoted to the sport of golf, to make its branded advertising inventory available exclusively through the GOLF CHANNEL digital sales team. The combined offering makes it possible for advertisers to access the largest group of people online who are passionate about golf.
In addition, both organizations will be working together to develop a content programming plan that will benefit both GOLFCHANNEL.com and GolfLink.com users, as each site produces unique and compelling content which complement the websites. For example, GolfLink.com members, one of the fastest growing online communities of golfers, will have access to premium news from the GOLFCHANNEL. Future programming plans will be rolled out to the websites in the months ahead.
GolfLink.com, which was launched in 1995, offers a dynamic blend of professional content including instructional videos from leading golf coaches like Hank Haney, social networking tools, and the MyGame application, which lets golfers track their scoring and handicaps and compare their performance to players across the world. GOLF CHANNEL launched its online offering, GolfChannel.com, in 1996 to offer a deeper connection not only between its television programs, users and advertisers, but also between golf fans. Over the last decade, both sites have grown to become two of the leading web destinations for golfers and fans.
"Golf is a social sport and GolfLink.com is an authentic online resource where players of all skill levels can interact with professional content as well as their peers to get the most out of the game," said Doug Colbeck, general manager of GolfLink.com. "Our partnership with GOLF CHANNEL enables brand advertisers to reach this passionate and engaged community of golfers and become part of the discussion."
"GOLF CHANNEL has the resources to provide GolfLink.com with the sales support and content to bring the site to the next level of growth," said Gene Pizzolato, GOLF CHANNEL chief revenue and marketing officer, and chief operating officer, New Media Ventures. "Golflink.com has grown organically with great content and innovative community tools, and we are excited to be partners with Demand Media."
GOLF CHANNEL is available in more than 120 million homes worldwide through cable, satellite and wireless companies. It is the exclusive television home of the Nationwide Tour, European Tour, Canadian Tour, and the Champions Tour. GOLF CHANNEL also features a generous mix of other competition from the LPGA Tour, USGA, PGA of America, Asian Tour, PGA Tour of Australasia and Sunshine Tour of Southern Africa. GOLF CHANNEL is part of the Comcast Programming Group which also includes E! Entertainment Television, Style Network, VERSUS, G4, PBS KIDS Sprout, TV One and ten Comcast SportsNet networks. Comcast Corporation serves more than 24 million cable customers and 100,000 employees nationwide.
Advertisers interested in more information, please contact advertising@golfchannel.com.
About GolfLink"
GolfLink, a Demand Media" property, is a leading online golfing resource and community, providing golfers of all interests and skill levels indispensable expert and user information about every aspect of the game. With a host of unique offerings, including GolfLink travel, professional golf tips and videos, and descriptions of more than 20,000 golf courses and golf resorts, the GolfLink website puts a world of useful content and community knowledge at every golfer"s fingertips. GolfLink.com has been a trusted online source for golfing information since its original inception in 1995, making it one of the most venerable golf sites on the web. For more information, visit www.golflink.com or www.demandmedia.com.
© 2008 Demand Media, Inc. All rights reserved. Demand Media and GolfLink are trademarks of Demand Media, Inc. in the United States and/or other countries. Other company and product names may be trademarks of their respective owners.


for GolfLink

Quinn Daly, 310-394-6429

Quinn@demandmedia.com