World-wide most popular comic will be soon available for mobile phones

PEANUTS Logo

2008-12-02 11:05:02 - mobivention has signed a distribution agreement with United Media for the popular cartoon brand PEANUTS.

Cologne (Germany) - 2 December 2008 - mobivention, the global mobile content distributor, has signed a distribution agreement with United Media for the popular cartoon brand PEANUTS. In addition to image products such as wallpaper, themes and Flash Lite wallpaper, mobivention will also offer MMS Cards and Java games. The agreement provides mobivention with the distribution rights for the content   throughout 9 Central and Eastern European countries - Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia (FYROM), Poland, Romania, Slovak Republic and Slovenia.

Created by legendary Charles M. Schulz, PEANUTS is widely considered as one of the best-written and most popular comic strips of all times. Appearing in over 2,600 newspapers around the world and reaching 335 million readers in 21 different languages, Charles Schulz's PEANUTS characters have also been featured in over 63 award winning television specials, 1,400 books, four feature films, and a Broadway musical.

For the first time, PEANUTS will appear on mobile phones in the mentioned countries. The mobile content products features the hilarious adventures of the entire PEANUTS gang, including lovable loser Charlie Brown, fussbudget Lucy, security blanket carrying Linus, piano enthusiast Schroeder, and of course everybody's favourite comic beagle Snoopy (and his little bird friend, Woodstock).

In addition to distributing the PEANUTS products through the existing mobivention distribution channels mobivention also targets new channels. For the future it is planned to build theme specific sub portals for PEANUTS, which will offer end consumers, mobile network operators and licensors a significant added value.

"The PEANUTS brand is truly inter-generational with broad appeal among all age groups. Snoopy und Charlie Brown consistently rank within the top ten favourite cartoon characters year-to-year. I am pleased to announce the expansion of our brand portfolio with these characters and to delight fans throughout Central and Eastern Europe with them,' said Dr. Hubert Weid, CEO at mobivention.

mobivention will proceed with its focus on high quality contents and branded products. Further agreements with leading brands and licensors are planned to roll out more worldwide known brands onto mobile phones. mobivention is currently engaged in advanced negotiations for corresponding license agreements.

About mobivention
mobivention is a leading innovative international content provider in the new world of mobile entertainment. The focus is on the production and distribution of innovative mobile entertainment contents - from graphics and videos to games and applications, delivering to our customers for distribution to their end users. Besides to content provision-ing mobivention also offers services like master content providing and set up and operation of mobile portals. The process optimized business model and the up-to-date contents have put mobivention in first rank with its customers' world-wide.
mobivention has its own inhouse production. In addition to creating its own IP mobivention licenses and produces content from well-known brands and distributes this mobile content worldwide. The target groups of the product offering are mobile network operators, mobile portals and handset manufacturers. For more information please see: www.mobivention.com