JCPenney Announces Biggest Black Friday Sale in Company History

2008-11-24 23:06:03 -

J. C. Penney Company, Inc. (NYSE:JCP) today announced that its Black Friday sale will offer the largest, most desirable gift selection at the most compelling Black Friday prices ever offered in the Company"s history. With more than 400 Black Friday specials " an increase of 20 percent over last year " customers will find a broad array of stylish, high-quality gifts " at the Company"s most affordable prices " for every person on their shopping list, making JCPenney the shopping destination for customers this Black Friday.
"Black Friday will be better than ever for customers at JCPenney this year. With our exciting assortment of affordable merchandise " from our innovative "red box gifts" collection, to stylish apparel items from exclusive designers such as Nicole Miller and Kimora Lee Simmons, to practical gifts from exciting brands such as American Living, Decree, Linden Street, Worthington, Stafford, Nike and Levi"s " customers can find gifts they"ll be proud to give, all at the most compelling Black Friday prices we"ve ever offered," said Ken Hicks, president and chief merchandising officer for JCPenney. "Given the current economic environment, JCPenney understands the issues facing our customers, and we are committed to offering the season"s most affordable gifts at an extraordinary level of style and quality."
- The Ultimate Black Friday Sale
Customers can find all Black Friday specials online at jcp.com on Tuesday, Nov. 25 or in newspaper inserts on Thanksgiving Day. This year"s Black Friday sales circular includes more than 300 "Doorbusters" as well as an additional 100 "Big Buys" " an overall increase of 20 percent in Black Friday specials compared to last year.
- Get-Them-While-They-Last "Doorbusters"
Customers can find additional savings from 4 a.m. -1 p.m. on this year"s must-have gifts with "Doorbuster" specials such as:
- 1/2 CT. T.W. diamond necklace or bracelet for $79.99 each; 1/3 CT. T.W. diamond earrings for $99.99 a pair.
- My Sports Gaming System for $38.88 (a 5-in-1 interactive sports game system with wireless remote controls that responds to your movement) and 2GB mp3 video and music player for $28.88.
- $38.88 for the Protocol® Portsmouth 5-pc. luggage set.
- $14.98 each for a cooks® griddle, 6-qt. slow cooker, coffeemaker, 2-slice toaster, hand mixer or 3-in-1 grill/waffle/sandwich maker.
- $2.99 for the classic JCPenney towel; $8.88 for bed pillow twin-packs; and $18.99 for any size fleece blanket.
- Women"s Worthington tops for $11.99 and Worthington jackets for $23.99; Juniors" Arizona sweaters for $15.99; and entire stock of Girl"s holiday fashion tops for $9.99.
- Men"s St. John"s Bay mocknecks and turtlenecks for $6.99 and St. John"s Bay fleece for $14.99; entire stock of Young Men"s Arizona original, loose, relaxed and basic bootcut jeans for $11.99 and Arizona thermal knit tops for $9.99; and Boy"s Arizona authentic jeans for $9.99.
- Mr. Men and Little Miss plush toys for $6.99 (net profits are donated to the JCPenney Afterschool Fund " cts.businesswire.com/ct/CT"id=smartlink&url=http%3A%2F%2Fwww ..) and Webkinz plush toys for $12.99.
Additional special offers include:
- "Big Buys" on items such as the entire stock of Women"s east 5th genuine leather outerwear for $49.99 and Men"s St. John"s Bay genuine leather jackets for $69.99.
- Extra 25 percent off entire stock of sale-priced fine jewelry.
- Special bonus coupons " available in the sales circular " can be used on Friday evening from 3-11 p.m. ($10 off a $50 or more purchase and $15 off a $75 or more purchase), enabling customers to enjoy deep discounts throughout the day on Black Friday.
- Free 2008 Disney snow globe gift to each customer while quantities last (includes a $10 coupon redeemable for Saturday, Nov. 29).
- Extra 10 percent off sale prices in store, on jcp.com or via catalog from 4 a.m-1 p.m.
- 40-65 percent off several apparel, footwear, accessories and home items throughout JCPenney along with 60 percent of toys.
- JCPenney Launches "Turkey Tailgate" Marketing Campaign
Along with providing customers the option to sign-up on jcp.com for a wake-up call to their mobile phone on Black Friday, JCPenney will promote its stores" 4 a.m. opening through a television broadcast commercial, "Turkey Tailgate." The spot has a unique approach to the typical day after Thanksgiving tradition of waking up early by featuring shoppers tailgating with their Thanksgiving turkey leftovers in the JCPenney parking lot as they anxiously await for the store to open.
Customers can also find additional deals throughout the weekend as well as special "Cyber Monday" offers on December 1 with new "Screenbusters" available exclusively on jcp.com.
About JCPenney
JCPenney is one of America's leading retailers, operating 1,093 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, cts.businesswire.com/ct/CT"id=smartlink&url=http%3A%2F%2Fwww .., and the nation's largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at a smart price. Traded as "JCP" on the New York Stock Exchange, the Company posted revenue of $19.9 billion in 2007 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is JCPenney's "Every Day Matters" brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company's 155,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney. For more information visit cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww ...


JCPenney Corporate Communications

(business and trade media relations):

Rebecca Winter, 972-431-3400

or

Kate Parkhouse, 972-431-3400

mailto:jcpcorpcomm@jcpenney.com