Edgell Communications Announces Strategic Restructuring; Launches New Online Portal

2008-11-20 23:49:05 -

Edgell Communications, an integrated business media company, announced today that it is implementing a reorganization of editorial staff and strategy across its brands company-wide. The reorganization will also consolidate leadership of several core brands.
Rob Keenan, currently Vice President, Online Media, will shift to the newly created position of Vice President, Media Integration, and will oversee editorial operations with a specific focus on identifying and implementing new processes that foster collaboration and create efficiencies across markets and mediums.
Abigail Lorden will assume the role of Editor-in-Chief for Hospitality Technology, Vertical Systems Reseller and the soon-to-be launched Next Generation Self-Service portal, targeting the self-service technology market. Alliston Ackerman will assume the role of Editor, Consumer Goods Technology; Regina Ciardello will rise to Editor, Vertical Systems Reseller.
From a brand management perspective, Albert Guffanti will add Consumer Goods Technology to his current Publishing responsibilities for Vertical Systems Reseller. Lenore O"Meara will continue to run Hospitality Technology and will also direct the Next Generation Self-Service portal. Dorene VanHouten, current Publisher of Mobile Enterprise, will also assume management responsibility over the Seasonal Merchandising Group, which includes the Greetings etc., Selling Christmas Decorations and Selling Halloween franchises.
Additional operational maneuvers that accelerate the transformation of Edgell Communications into a fully integrated business media company will also be a part of the reorganization process. Keenan explains, "The singular goal of this process is to fully leverage Edgell"s considerable collective strengths to better develop and deliver content to our audience when and where they want to consume it"in print, in person and online."
Dan Ligorner, Chief Operating Officer, adds, "By eliminating the barriers between online, print and event operations, Edgell"s business processes and products will be even better aligned with the changing dynamics of media consumption and of our business. I have no doubt that the end result will be higher value content for our audiences and increased ROI for our marketing partners."
Gerry Ryerson, President of Edgell Communications, added, "We"ve got a remarkably dedicated and strong team in place and while managing change is difficult, it creates an appreciation for our team"s capacity to build a more focused media organization that delivers and creates higher value and better results."
About Edgell Communications
Edgell Communications is a diversified business-to-business media company with market-leading information products that serve the information technology and seasonal merchandising markets. Edgell"s Technology Group consists of 6 magazine franchises (RIS News, Consumer Goods Technology, Hospitality Technology, Apparel, Mobile Enterprise and Vertical Systems Reseller) that produce a combined 15 executive conferences, 8 custom events, 50 Web seminars, 40 whitepapers, 12 e-newsletters, as well as benchmark industry research, custom digital content and custom publishing. Edgell"s Seasonal Merchandising Group consists of three magazine franchises (Greetings etc., Selling Christmas Decorations and Selling Halloween). In addition to the annual National Party Retailing Awards, the Merchandising Group also produces an extensive suite of research, custom publishing and new media products.


Edgell Communications

Dan Ligorner, 973-607-1300

mailto:Dligorner@edgellmail.com