Homes & Land Adds WSJ.com Real Estate to Targeted Marketing Program for Realtors®

2008-11-19 02:11:04 -

www.homesandland.com - Homes & Land, the affluent home buyer"s marketplace, announced today that Realtor® advertisers will have more opportunities to promote high-end listings to specific demographic groups by purchasing Spotlight Ads on WSJ.com Real Estate cts.businesswire.com/ct/CT"id=smartlink&url=http%3A%2F%2Fwww ... Nearly one million people, with an average household income of $198,000, visit WSJ.com Real Estate each month.
"WSJ.com Real Estate

provides our Realtor® advertisers with a highly targeted demographic interested in investment property, vacation homes and primary homes with specific price points," says Homes & Land CEO Patrick Nadler. "In any sales profession, getting in front of as many active buyers as possible is the key to success and WSJ Real Estate Spotlight Ads provide that exposure."
Homes & Land"s partnership with WSJ.com Real Estate allows advertisers to upgrade listings and purchase Spotlight Ads for homes priced at $500,000 or more. According to WSJ.com Real Estate, Spotlight Ads are viewed 10 times more frequently than non-Spotlight Ads. Buyers may view listings based on specific search criteria including geographic locations, zip code, home price, and/or number of bedrooms/bathrooms.
"Many Homes & Land communities are located in resort areas where investment and vacation home purchases are frequent," says Chief Marketing Officer Rob Wicker. "Our partnership with WSJ.com Real Estate provides our publishers with greater resources to offer their advertisers in order to sell their homes more quickly."
Additionally, the Homes & Land website cts.businesswire.com/ct/CT"id=smartlink&url=http%3A%2F%2Fwww .. has begun offering its own brand of Featured Listings, searchable via similar criteria as WSJ.com Real Estate. HomesAndLand.com is visited by more than one million unique visitors monthly. Nearly 65 percent of visitors earn over $100,000 annually. Featured Listings on HomesAndLand.com include a photo and information about the sponsoring Realtor® for personal branding.
In October, Homes & Land announced a similar program on Yahoo! Real Estate. Advertisers may now purchase Homes & Land and Yahoo! Featured Listings as well as WSJ.com Real Estate Spotlight Ads individually or bundled.
"We know that targeted listings increase sales," adds Nadler. "Insuring that listings will receive prominent placement and therefore more active homebuyers" eyes means greater potential to sell a home more quickly and provides the sponsoring Realtor® with an opportunity to establish his or her own leads."
Homes & Land is a category leader in real estate media. For more than 35 years, Realtors® have counted on the brand to provide the most targeted distribution channel to reach active home buyers. In addition to its flagship publication, the company also publishes Home Guide magazine, Estates & Homes magazine and Rental Guide magazine. Homes & Land is a leading resource of real estate information through its online portal HomesAndLand.com cts.businesswire.com/ct/CT"id=smartlink&url=http%3A%2F%2Fwww ... Log on 24-hours a day to gain insight and perspective into the home sales market.


Endurance Business Media

Robert Wicker, 850-575-0189

Chief Marketing Officer

mailto:WickerR@homesandland.com