iPerceptions Achieves New Milestone for Free 4Q Survey Solution: 1
Million Surveys Completed in 16 Languages
2008-11-17 20:02:02 -
iPerceptions Inc. (TSX.V:http://cts.businesswire.com/ct/CT"id=smartlink&url=http%3A%2F%2Fwww.marketwire.com%2Fmw%2Fstock.jsp%3FTicker%3DTSXV%3AIPE&esheet=5832802&lan=en_US&anchor=IPE&index=2) today announced that momentum continues to build for its free cts.businesswire.com/ct/CT"id=smartlink&url=http%3A%2F%2Fwww .. solution developed in collaboration with noted web analytics author and blogger Avinash Kaushik. Several thousand companies have implemented the 4Q survey solution to reach out to site visitors and capture the feedback that can make or break their website. Consumers around the globe have responded by completing more than 1 million surveys in 16 languages, making 4Q one of the year"s most exciting new marketing tools for companies that want to listen to " and respond to " their customers.
"It is deeply gratifying to me to see such extensive use of 4Q from a wide variety of companies," said Mr. Kaushik. "There"s a tendency in the marketing community to have preconceived notions about surveys. This one million milestone demonstrates that if you give your website customers a chance to talk to you, they do. That's a win-win."
In addition to delivering actionable insights that are helping companies big and small improve their websites, the 4Q survey solution also provides the first industry benchmark of task completion rates across thousands of participating websites. New data released today by iPerceptions, for example, shows that over 30% of visitors to eCommerce sites are still not able to complete the task that initially brought them to the site " compromising both sales and brand perception during a challenging holiday season.
"Marketers need to shift focus from conversion and the shopping cart to a broader investigation into the many reasons people come to their sites," said Jonathan Levitt, vice president of marketing at iPerceptions. "4Q provides a no-cost, high-value entry point into the important world of customer understanding, and we are pleased to see such tremendous uptake of our free tool among companies of all sizes in all industries."
About 4Q
Launched in March 2008, 4Q helps companies understand why and how people interact with their websites by asking the four most important survey questions:
- How satisfied are my visitors"
- What are my visitors at my website to do"
- Are they completing what they set out to do"
- If not, why not"
4Q requires a single line of code and can be installed in minutes on any website. All surveys are permission-based and employ a two-stage invitation process that minimizes session interruptions. A real-time results dashboard is available 24/7 through a secure online reporting tool to help 4Q survey users leverage their findings to make website changes that convert, retain and engage more visitors.
The 4Q website is available in English; Spanish; Portuguese; Canadian French and European French; Traditional Chinese; Simplified Chinese; Korean; Japanese and German, and the survey is now available in English; Canadian French; Latin American Spanish; European Spanish; Portuguese; European French; German; Dutch; Danish; Swedish; Norwegian; Italian; Traditional Chinese; Simplified Chinese; Japanese and Korean.
For more information or to sign up, please visit cts.businesswire.com/ct/CT"id=smartlink&url=http%3A%2F%2Fwww ..
About Avinash Kaushik:
Avinash Kaushik is the author of the recently published book Web Analytics: An Hour A Day and the highly rated web analytics blog, cts.businesswire.com/ct/CT"id=smartlink&url=http%3A%2F%2Fwww ... He is a frequent speaker at industry conferences in the US and Europe, such as eMetrics summits, Ad-Tech, Web 2.0 Expo and SES. Avinash is also an Associate Instructor for the University of British Columbia and has lectured at the Universities of Utah, University of Virginia as well as Stanford University.
About iPerceptions:
cts.businesswire.com/ct/CT"id=smartlink&url=http%3A%2F%2Fwww .. is one of North America's leading web-focused Voice of Customer analytics providers. Its webValidator Continuous Listening solution and Proprietary iPerceptions Satisfaction Index (iPSI) turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, LG Electronics, Choice Hotels International, BMW and Monster Worldwide. iPerceptions has offices in New York, Toronto, Montreal and London, UK.
The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this press release.
Media:
Brady PR
Emily Brady, 415-606-9350
mailto:emily@bradypr.com
or
Investors:
iPerceptions Inc.
Jerry Tarasofsky, 514-488-3600
Chief Executive Officer
Fax: 514-484-2600
