Diapers.com Makes Online Shopping Even Easier for Parents!
2008-11-11 01:04:02 -
- Lippe Taylor Sloane Magny, 212-598-4400 ext. 179 smagny@lippetaylor.com OR Charly Rok, 212-598-4400 ext. 155 charly@lippetaylor.com Diapers.com, the nation's largest baby essentials retail Web site, has been upgraded to provide parents with a fresh, innovative shopping experience that helps to make their lives a little easier. The new Web 2.0 savvy site now merges search and merchandising tools with product reviews solutions while still offering parents 1 - 2 day delivery, free shipping on most orders, great deals and the widest selection of name-brand diapers, wipes, formula, baby skin care products, toys, clothing and more - including many natural and organic choices. New Web site features include:
-- Proprietary search and merchandizing tools, powered by Mercado, which allow Diapers.com to provide personalized product recommendations and search results that direct moms to age-specific offerings for their babies and toddlers. Mercado is widely recognized for having the most advanced merchandising interface currently available.
-- Web 2.0 technology including easy to enlarge product images, scrolling merchandizing zones, as well as pop-up shopping pages and carts that contribute to a convenience-enabled, intuitive shopping experience at Diapers.com. These features help to differentiate Diapers.com from other baby products retail sites and were instituted by Fluid, the award-winning interactive agency that led the development of the new Diapers.com Web site.
-- Ground-breaking product reviews solutions, developed in partnership with PowerReviews that allows Diapers.com to tap into and leverage the insights of mom experts to help parents identify the best products available for their babies and toddlers.
"70% of online shoppers actively seek customer reviews before making a purchase while 92% of shoppers find customer reviews extremely or very helpful in making informed purchase decisions," said Vinit Bharara, Co-Founder, Chief Operating Officer and Board Director, Diapers.com. "We are thrilled to continue to meet the needs of our shoppers while also leveraging search technology to give parents the freedom of choice minus the burden of having to sort through every available product offering."
Additional Web site upgrades include individually personalized home pages for returning customers and shopping cart email reminders, with links to abandoned transactions to help parents who get pulled away from their orders easily pick up where they left off. New product categories now available on Diapers.com include books, clothing and shoes.
"We launched Diapers.com to help make life just a little bit easier for busy parents," said Marc Lore, Co-Founder, Chief Executive Officer and Chairman, Diapers.com. "With the help of today's leaders in e-Commerce and design, as well as customer feedback, we have further simplified our customers' shopping experiences while providing our merchandisers with greater opportunities to target products."
To complement Diapers.com's new Web site upgrades, by the end of January 2009 Diapers.com Customer Care representatives will be available 24 hours a day, seven days a week. Diapers.com shoppers will also be able to submit online questions that will be responded to within no more than 12 hours.
This month, Diapers.com will begin installation of a Mobile Fulfillment System at the company's three distribution centers to facilitate high-speed order pickup from mobile pallets and case shelving. This fulfillment platform will be the foundation for the continued expansion of Diapers.com's order volume and SKU count over the coming years while helping the company maintain fast, free shipping for customers.
About Diapers.com
The Diapers.com story began in 2005 in Montclair, New Jersey when two new dads and Web-treneurs - Marc Lore and Vinit Bharara - became tired of last minute diaper runs, frustrated searches for the right diaper size and time wasted while waiting in store lines and traffic. They knew there had to be a better way to shop for baby necessities and after scouring the internet for help, were astonished at the lack of online diaper resources available for parents. The duo founded Diapers.com with the goal of creating a one-stop, baby focused e-commerce site that helps to make the lives of parents a little bit easier.
Today Diapers.com is the largest online specialist offering baby care necessities in the United States and boasts a rapidly growing base of more than 200,000 loyal customers. Web site offerings include popular name-brand diapers, wipes, formula, baby skin care products, toys, clothing and shoes, books and more - including many natural and organic choices.
Diapers.com offers parents the lowest prices available online, one to two day, door-to-door delivery, free shipping on orders of $49 or more, and award winning customer service. Find out more at www.diapers.com.
About Mercado
Mercado is a leading eCommerce solution provider, offering advanced product discovery and merchandising solutions to more than 400 multi-channel, pure-play & SMB Internet retail and B2B eCommerce brands in the United States, Canada and Europe. Mercado enables a rich shopping experience and equips eCommerce professionals with a powerful platform on which to execute merchandising strategies and ignite revenue growth. As a result of deploying Mercado's software and on-demand solutions, online retailers commonly realize immediate and significant increases in both conversion rate and average order value (AOV). Macy's, Arcadia, Overstock.com, Ted Baker, Williams-Sonoma Inc., Sears Holdings Corp., Argos, OfficeMax, GUESS?, Inc., REI, and B&H Photo-Video are some of the online businesses who have partnered with Mercado.
About PowerReviews
PowerReviews (www.powerreviews.com) is an enterprise solutions company that provides customer reviews and social merchandising solutions to multi-channel retailers and their shoppers. Our technology platform for collecting, organizing, structuring and moderating relevance-based reviews helps online retailers significantly boost their sales. PowerReviews' user-generated content and community drives the highest sales uplift in the industry, and in addition to working with more than 260 online retailers, including Staples, Toys "R" Us, REI, Ritz Camera, Walgreen's, Diapers.com and The Sports Authority, we have also launched our own shopping portal, Buzzillions (www.buzzillions.com). The company is based in San Francisco and is backed by Lehman Brothers Venture Capital Partners, Menlo Ventures, Atomico and Draper Richards.
About Fluid
Fluid creates engaging online retail experiences that drive conversion, customer satisfaction and brand loyalty. Founded in 1990, Fluid has a customer list that includes major online retailers such as Reebok, Timberland, JanSport, Design Within Reach and The North Face, among others. More information about Fluid is available at www.fluid.com.
- Largest U.S. Online Baby Essentials Retailer Introduces Search &
Merchandising Tools, Product Reviews Solutions and Web 2.0 Technology
for an Improved Shopping Experience -
