The Cherokee Brand Launches in Peru

2008-11-10 02:06:01 -

- Cherokee Inc. (NASDAQ:CHKE), a leading licensor and global brand management company, today released photos from the recent launch of its Cherokee Brand in Peru with Falabella's Tottus Stores.

Mark Nawrocki, Executive Vice President and Managing Director of Cherokee Brand Development, said: "We are proud of our recent launch in Peru as we continue to execute our 'world brand' strategy. With our partners covering over 30 countries around the world, Cherokee has become one of the fastest growing family lifestyle brands internationally. While we continue to build our brand with our existing partners, we look forward to our upcoming launches over the next 12 months in Spain with Grupo Eroski, and in the Middle East with Geant, a division of Al Hokair."

Larry Sass, Executive Vice President and Managing Director of Business Development, added: "We are pleased with the progress we are making with our 'World Branding' strategies as our international retail sales of Cherokee have now eclipsed $1.0 billion per annum. While we will continue to aggressively pursue partnerships throughout Western Europe and Russia, we will now put additional focus on building our brand presence throughout Asia as well. We believe we can develop several new partnerships over the next 12 to 24 months. In addition, we will begin to expand our brand representations to capitalize on international opportunities as well."

About Cherokee Inc.

Cherokee Inc., based in Van Nuys, is a marketer, licensor and manager of a variety of brands it owns (Cherokee, Sideout, Carole Little and others) and represents. Currently, Cherokee has licensing agreements in a number of categories, including family apparel, fashion accessories and footwear, as well as home furnishings and recreational products. Premier clients for the Cherokee brand around the world include Target Stores (U.S.), Tesco (U.K., Ireland and certain other European and Asian countries), Zellers (Canada), Pick 'n Pay (South Africa), Geant, a division of Fawaz Al Hokair (Middle East), Grupo Pao de Acucar (Brazil), S.A.C.I. Falabella (Chile, Peru and Colombia), Arvind Mills (India), Shufersal LTD. (Israel) and Comercial Mexicana (Mexico). Other premier clients include TJX Companies (U.S., Canada and Europe) for Cherokee's Carole Little brand, and Shanghai Bolderway (China) for Cherokee's Sideout brand.

Statements included within this news release that are not historical in nature constitute forward-looking statements for the purposes of the safe harbor provided by the Private Securities Litigation Reform Act of 1995. When used, the words "anticipates," "believes," "expects," "may," "should" and similar expressions are intended to identify such forward-looking statements. Forward-looking statements included in this press release (including, without limitation, express or implied statements regarding future dividend payments, anticipated free cash flows and potential future business development) involve known and unknown risk and uncertainties that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and uncertainties, include, but are not limited to, the effect of national, international and regional economic conditions, the financial condition of the apparel industry and the retail industry, the overall level of consumer spending domestically and internationally, the effect of intense competition in the industry in which the Company operates, adverse changes in licensee or consumer acceptance of products bearing the Company's brands as a result of fashion trends or otherwise, the ability and/or commitment of the Company's licensees to design, manufacture and market Cherokee and Sideout branded products, the Company's dependence on a select group of licensees for most of the Company's revenues, the Company's dependence on its key management personnel and adverse determinations of claims, liabilities or litigations. A further list and description of these risk, uncertainties and other matters can be found in the Company's Annual Report on Forms 10-K for Fiscal Year 2008, and in its periodic reports on Forms 10-Q and 8-K (if any). Undue reliance should not be placed on the forward-looking statements contained herein because some or all of them may turn out to be wrong. The Company disclaims any intent or obligation to update any of the forward-looking statements contained herein to reflect future events and developments.

Cherokee Inc.
Russell J. Riopelle, Chief Financial Officer
818-908-9868
or
Integrated Corporate Relations, Inc.
Andrew Greenebaum, 310-954-1100