The Vitamin Shoppe Names Allison & Partners as Public Relations Agency of Record

2008-11-09 15:55:00 -

- The Vitamin Shoppe (www.vitaminshoppe.com), a leading national specialty retailer and direct marketer of nutritional products, has selected Allison & Partners (www.allisonpr.com), a national independent communications firm, as its new public relations agency of record.

Allison & Partners will provide public relations support for the New Jersey-based The Vitamin Shoppe across national and regional products, corporate and cause-related initiatives. The objective is to continue to raise national visibility for the brand providing quality health and wellness products and services and overall expertise in the wellness industry.

"The creativity and expertise that Allison & Partners' brings to the table made them an obvious choice for a public relations partner," said Susan McLaughlin, director of corporate communications at The Vitamin Shoppe. "We are looking forward to supporting our brand with the help of the Allison & Partners team."

With more than 370 locations nation wide, The Vitamin Shoppe is recognized as an innovator striving to provide its customers with the best-quality brands, most educated staff and access to a wealth of health and wellness information and tools. In addition to an extensive user-friendly Web site, The Vitamin Shoppe has been an industry leader providing topnotch product information, associate training and customer education.

"At Allison & Partners, we strive to partner with brands to create innovative communication programs," said Scott Pansky, co-founder of Allison & Partners. "The Vitamin Shoppe's dedication to promoting health and wellness nationally makes them the perfect addition to our consumer practice."

About Allison & Partners

Allison & Partners is a national independent communications firm with practice areas in consumer, professional services, social impact and technology. The firm builds customized programs integrating media relations, cause-related marketing, brand building, customer and internal communications, public affairs and promotional services. Allison & Partners is a member of Pinnacle Worldwide, an international network of independently owned communications firms in major cities around the world. For more information, visit www.allisonpr.com.

About The Vitamin Shoppe

The Vitamin Shoppe is a leading specialty retailer and direct marketer of nutritional products based in North Bergen, New Jersey. The company sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, and other health and beauty aids to customers located across the globe. The company carries national brand products as well as exclusive products under the Vitamin Shoppe, BodyTech, MD Select, and VS Basics proprietary brands. The Vitamin Shoppe conducts business through more than 370 company-owned retail stores, national mail order catalogs, and two Web sites, www.vitaminshoppe.com and www.bodytech.com.

Allison & Partners
Jordan Fischler, 646-428-0604
Jordan@allisonpr.com