Obama Campaign Rallied Voters with Quattro Wireless

2008-11-08 18:45:04 -

- Quattro Wireless Amy Hunter or Melissa Hyland 949-608-0276 quattro@globalresultspr.com Keeping with its use of cutting edge technology and innovation to reach supporters, the Obama campaign selected Quattro Wireless (www.quattrowireless.com) as its mobile advertising partner to develop Obama "Vote Early" media plans within Quattro's extensive network of carriers, premier publishers and integrated partners like Boost Mobile and ChaCha.

Through Quattro's unparalleled network, the Obama campaign delivered geo-targeted advertising messages in key battleground states including Iowa, Ohio, Indiana, North Carolina, Nevada, New Mexico, Colorado, Florida, Montana and Wisconsin. For the Obama program, Quattro enabled both demographically targeted ads through its publisher partner relationship with wireless carrier Boost Mobile, as well as geographically targeted ChaCha, a SMS answering service. On ChaCha, Quattro leveraged SMS text message advertisements promoting the "Vote Early" strategic outreach as well as making accessible state-specific voting information. For example, users that opt-in to the "To vote early reply OBAMA" advertisement in Iowa received local information about the Obama campaign, Iowa voting locations and contact information.

"Quattro Wireless is advancing mobile advertising with smart technology and integrated partnerships to enable unprecedented uses of this medium, like the Obama 'Vote Early' initiative," stated Andrew Miller, chief executive officer of Quattro Wireless. "Politics is personal. With mobile, the most personal device for a consumer, a political campaign, like a brand marketer or a direct response advertiser, can take advantage of the medium and its unparalleled targeting promise."

"Reaching voters through new and innovative technology characterizes Obama's successful campaign thus far," stated Steven Rosenblatt, vice president of Ad Sales of Quattro Wireless. "Through Quattro's unmatched network of premier publishers and integrated partners, the Obama campaign has a remarkable advantage to be able to communicate directed and geographically-relevant messages to specific communities across America. Our advertising goal is to drive more votes, more attention and more exposure for one of the most hotly contested presidential races in history."

About Quattro Wireless

Quattro Wireless is North America's best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry's only pre- and post-click technology platform, Quattro provides category leading publishers and premium branded advertisers with a turnkey solution to extend their Internet offering to the mobile web. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Publishers leverage Quattro's proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit www.quattrowireless.com.

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