Grace Bay Resorts Announces Plans to Expand into Other Caribbean Destinations and Latin America
2008-11-07 10:52:04 -
www.gracebayclub.com - Media: Susan Magrino Agency Caitlin Austin / Rachael Brown, 212-957-3005 Caitlin@smapr.com / RachaelB@smapr.com Celebrated developers and hoteliers behind the renowned Grace Bay Club in Turks and Caicos recently announced plans to expand the award-winning brand with the launch of Grace Bay Resorts. The expansion will move Grace Bay Resorts into other Caribbean destinations and Latin America with the ultimate goal of developing 10 additional properties within the next decade.
"Grace Bay Club is a super luxury handmade brand. It was created from the ground up through the efforts of a world class team dedicated to creating world class residential ownership opportunities while redefining the hotel experience with personal service," says Mark Durliat, CEO and developer for Grace Bay Club located on the island of Providenciales in Turks and Caicos. "We plan to duplicate this same hands-on approach with Grace Bay Resorts, maintaining an entrepreneurial mindset as we expand into other regions. While we plan on getting larger as a collection, we feel it is imperative that we never lose the feel of an intimate and personalized resort company that listens to and understands the needs and wants of our guests and residential buyers."
Under the umbrella of Grace Bay Resorts, Mark Durliat and Nikheel Advani, longtime partner and group Chief Operating Officer, plan on duplicating the existing Grace Bay Club model that has been so successful in the Caribbean into other regions including the Eastern Caribbean, Latin America and further expansion in the Turks & Caicos. To date, Grace Bay Resorts has entered into a Letter of Intent for two new Grace Bay Resorts branded properties in these regions and is currently reviewing other locations in the Caribbean and Latin America.
In addition to duplicating the Grace Bay Club model, Durliat and Advani will introduce a new 5-star contemporary lifestyle resort brand, CAYA. CAYA, a design-driven modern luxury resort and residential experience, will provide guests with a vibrant mix of concept dining, entertainment venues, a signature rooftop bar and luxury shopping. Designed by award-winning architect Chad Oppenheim, the first CAYA property is scheduled to open in 2011. The 150-key resort will be located on a six acre site in Turks and Caicos adjacent to the existing Grace Bay Club on the island of Providenciales.
"Our goal with CAYA is to create an evocative, sophisticated hospitality and residential concept where high design, contemporary styling and exciting dining, shopping and entertaining are blended together to create an innovative lifestyle resort community," says Durliat. "In addition to the modern look and feel of the property, we have designed the residences to be environmentally sensitive and attractively priced to fill a growing void in the popular second home marketplace and hotel product of Providenciales. We believe CAYA is a concept which will further propel Providenciales as one of the leading elite international resort destinations."
About Grace Bay Club
Perched on 11 acres of immaculate beachfront, Grace Bay Club was the first luxury hotel built in Turks and Caicos and has since set the benchmark for luxury development in the region. Founded in 1993, the storied 21-suite boutique resort was purchased in 2001 by a partnership group led by Mark Durliat. Following an extensive $250 million renovation in 2006, Grace Bay Club was reintroduced into the luxury market earning top acclaim including the award for #1 Hotel in Turks and Caicos from Travel + Leisure in 2007 and continuing its place on the Conde Nast Traveler Gold List for more than 10 years. A member of Leading Hotels of the World, Grace Bay Club offers guests a uniquely hands-on travel experience with a focus on luxury and service. A quiet haven for uninterrupted relaxation, the 82-suite resort is divided into two separate sections for discerning travelers of all tastes including: the adults-only Hotel at Grace Bay Club area with private restaurant, bars and swimming pool in addition to the family-friendly Villas at Grace Bay Club with their own restaurant, bar and pool. In 2007, Grace Bay Club introduced the award-winning Infiniti Bar and a collection of contemporary refinements to beachfront eateries Anacaona and Grill Rouge, elevating the dining experience in Turks and Caicos. Additional guest amenities include an expansive 5,000 square foot Anani Spa and Fitness Center and innovative Kid's Town activities for families. Grace Bay Club will introduce The Estate, a collection of 22 custom-designed ultra-elegant suites, in February 2009.
About Grace Bay Resorts
Founded in early 2008 by Mark Durliat, Nikheel Advani, the celebrated hoteliers behind the renowned Grace Bay Club in Turks and Caicos, and Denver-based financial partner SV Capital, Grace Bay Resorts will expand the award-winning brand into other Caribbean destinations and Latin America, with a target of 10 additional properties in the next decade. Grace Bay Resorts will expand into other Caribbean destinations and Latin America. In addition, Grace Bay Resorts will introduce a new 5-star contemporary residential and resort brand CAYA, a design-driven luxury resort and residential experience, blended with a vibrant mix of concept dining, entertainment venues and branded luxury shopping. Award-winning architect Chad Oppenheim will design the first property, set to open under the Caya brand in 2011. The resort will be located on a six acre site in Turks and Caicos adjacent to the existing Grace Bay Club on the island of Providenciales.
Celebrated Hoteliers also Introduce CAYA, a Contemporary Lifestyle
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