TallyGenicom Expands its Reach in South America; Partners with Brazilian Reseller GOMAQ

2008-10-28 21:21:02 -

www.tallygenicom.com/ - Editorial Contacts: TallyGenicom Kim Van Wyngaardt US - 703-633-8746 kvanwyngaardt@tallygenicom.com or Merritt Group (for TallyGenicom) Melissa Chadwick US - 703-390-1537 chadwick@merrittgrp.com TallyGenicom, a leading provider of business-class printers, announced today that is has signed a new reseller agreement with GOMAQ, a market provider of equipment and printing solutions in Brazil, to further its reach into the South American market. TallyGenicom will provide GOMAQ a comprehensive range of business printing solutions and services support to reach several vertical market segments including retail, government, logistics, healthcare, financial services and others.

As an emerging world market, Brazil offers a significant opportunity for TallyGenicom as the company looks to continually expand its footprint in this region. In fact, according to Business Monitor International (BMI), the total value of Brazilian spending on IT products and services should pass US$21bn in 2008 and US$32bn by 2012. Additionally, the Brazilian IT market is projected to grow at a compound annual growth rate (CAGR) of 11% over the 2007-2012 period.(1)

"Brazil is the largest IT market in Latin America and by partnering with GOMAQ, a leading reseller in the region, we can now reach additional enterprise customers in this strategic growth area," said Juan Vidaurrazaga, Vice President of Latin America for TallyGenicom. "Not only will GOMAQ have access to TallyGenicom's product line, but also our expert support team, applications engineers and other channel partner resources designed to help them succeed."

GOMAQ will be taking advantage of TallyGenicom's wide range of printing solutions to meet the specific needs and desired applications of its customers, whether in the front- or back-office, including:

-- Hybrid Thermal Series - TallyGenicom's compact hybrid thermal printers provide an economical alternative that bridges the gap between desktop and midrange thermal printers. Hybrid thermals are ideal for a variety of environments, particularly in healthcare for applications such as patient wristband IDs, blood bank tracking, dose labeling, or pharmaceutical label printing.

-- Mobile Series -TallyGenicom's rugged mobile printers are built to withstand the elements, whether in-vehicle or on the warehouse floor. Bluetooth and Wi-fi interfaces also make TallyGenicom's mobile printers an excellent option for on-demand in-route printing applications.

-- Line Series - Line printers are ideal for printing large volumes in mission critical environments. With a rugged design, TallyGenicom is the only company to offer the Auto-Gap function that automatically adjusts to paper thickness or number of loaded copies. Line printers also work with "smart ribbon" cartridges that insure uniform density and readability from the beginning to the end of the ribbons life, which can be as much as 250 million characters.

-- Serial Series - Where fast throughput and flexible paper management are needed, serial printers fill the need for back office environments for the retail, local government, hospitals, warehousing and distribution industries.

"What is unique about TallyGenicom, and the reason we decided to partner with them, is their complete range of business printing solutions supported by an above-and-beyond service team," said Jose Carlos Machado, Director, GOMAQ. "With TallyGenicom we can offer our customers top-quality products, but we also know we have their direct support along every step in the process from fleet optimization analysis to customization options that address specific customer needs."

TallyGenicom offers channel partners, like GOMAQ, resources such as sales incentives, technical and engineering support, marketing materials and training and certification to help resellers successfully pursue new business opportunities. To learn more about TallyGenicom's partner programs, please visit: www.tallygenicom.com/partners/index.cfm.

About GOMAQ

GOMAQ is a technology provider that has been serving customers in Brazil for over 40 years with such brands as Lexmark, Sharp, Brother and Riso, and also office furniture, consumables and other products. GOMAQ provides printing outsourcing services that help reduce costs, optimize logistics, integrate IT network resources, increase productivity and enhance space utilization. GOMAQ's customer portfolio includes large companies such as: Redecard, Banco ABC, Consorcio Nacional Embracon, Aster Petroleo, Nutrin Alimentos, Brasanitas, Dicico, Frigorifico Independencia, C&A Modas, Hopi Hari, AC Nielsen, Luft Logistics, TIM, Pao de Acucar, Henkel, Bic Banco, and others. (www.gomaq.com.br)

About TallyGenicom

TallyGenicom is one of the largest companies in the world focused exclusively on providing printers, printer supplies and printer parts and service, as well as a complete line of compatible toner, inkjet and ribbons for use with other popular product brands. TallyGenicom printers are designed and manufactured to perform critical, business-specific printing tasks in industries such as healthcare, transportation, manufacturing, warehousing and retail.

TallyGenicom Worldwide Headquarters are in the United States in Chantilly, VA near Washington, D.C. Elsewhere in the Americas, TallyGenicom maintains facilities in Kent, WA; Waynesboro, VA; McAllen, TX; and Reynosa, Mexico. Its EMEA sales, marketing and finance HQ is in Basingstoke, UK with logistics centered in Ulm, Germany. Other key offices are located in Paris, Vienna, Milan, Madrid, Moscow, Singapore, Beijing, Dubai UAE and Johannesburg. The company does business as TallyGenicom in the Americas and markets its products there under the TallyGenicom brands. For more information go to www.tallygenicom.com or call 1-800-436-4266.

All brand names and/or trade names mentioned in this press release are owned by their respective companies and corporations.

(1) "Brazil Information Technology Report Q3 2008," Business Monitor International, July 24, 2008.

Company Will Make the Most Complete Line of Business Printing
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