StubHub Finds the Ticket to Customer Satisfaction with ForeSee Results

2008-10-27 12:16:02 -

www.foreseeresults.com - ForeSee Results today announced they will be measuring customer satisfaction for StubHub, the largest online ticket marketplace in the world, which was acquired by eBay in early 2007.

ForeSee Results will apply the methodology of the University of Michigan's American Customer Satisfaction Index (ACSI) to help StubHub understand and improve customer satisfaction online. The powerful methodology of the ACSI shows StubHub how improvements to specific aspects of the online experience (like navigation or site performance) will positively affect loyalty, retention, and sales.

"Previous efforts to measure and manage customer satisfaction haven't given us the actionable data we needed to make site enhancements with a clear return on investment," said John Whelan, vice president of customer service at StubHub. "We know that the ACSI methodology can help us keep our customers satisfied enough to create loyalty and increased revenue."

"The online ticketing marketplace is a dog-eat-dog world, and superior customer satisfaction is a huge competitive advantage," said Larry Freed, president and CEO of ForeSee Results. "StubHub's commitment to customer satisfaction and innovation has earned them an excellent reputation and the loyalty of a huge and ever-growing audience."

About ForeSee Results

As the leader in online customer satisfaction measurement, ForeSee Results captures and analyzes online voice of customer data to help organizations increase sales, loyalty, recommendations and website value. Using the methodology of the University of Michigan's American Customer Satisfaction Index (ACSI), ForeSee Results identifies the improvements to websites and other online initiatives with the greatest ROI. With over 30 million survey responses collected to date and benchmarks across dozens of industries, ForeSee Results offers unparalleled expertise in customer satisfaction measurement and management. Clients include Ace Hardware, Ask.com, CBS Sports, eHarmony, NHL, Sephora, and Whirlpool, among others.

ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.

About StubHub

StubHub is the world's largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient, and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company's FanProtect Guarantee(TM). Company partners include the New York Yankees, Chicago Bears and the University of Southern California along with nearly 60 teams in the NFL, MLB, NBA, NHL and NCAA, complemented with music artists like Madonna and companies such as ESPN and American Express.

StubHub is an eBay company (NASDAQ: EBAY). For more information on StubHub, visit www.stubhub.com.

ForeSee Results
Sarah Allen-Short, 301-518-2960
Sarah.Allen-Short@ForeseeResults.com