Unica and Forrester to Discuss the Next Generation of Campaign Management: Unifying Inbound and Outbound Marketing Communications

2008-10-14 17:33:03 -

www.unica.com -

WHAT: "Unifying Inbound and Outbound Marketing Communications," a free webinar hosted by Unica Corporation and Forrester Research

WHO: Suresh Vittal, senior analyst, Forrester Research

Marcel Holsheimer, vice president, EMEA marketing, Unica

Elana Anderson, vice president, product marketing and strategy, Unica

WHEN: Thursday, October 23, 2008

9:00 a.m. - 10:00 a.m. Eastern Time (live)

1:00 p.m. - 2:00 p.m. Eastern Time (live)

WHY: A dramatic power shift has put the consumer in the driver's seat--customers and prospects are shifting channels, interacting in different ways, and providing more and more information about themselves. Do current marketing strategies leverage this information and do marketers have technology to keep track of their interactions across the disparate channels?

This free, one-hour webinar addresses the following issues and provides critical information on:

-- What interactive marketing means to an organization

-- What customers have come to expect from organizations with which they deal

-- Why customer awareness - including unspoken indicators - is critically important

-- What marketing technologies can help improve the customer experience

Register now at:

www.unica.com/forrester5

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium(R) software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Greenough Communications
Anne Mathewson, 617-275-6528
amathewson@greenoughcom.com