MeritDirect Adds smartFOCUS Customer Knowledge Solutions to MeritBase

2008-10-13 14:24:02 -

- smartFOCUS, the international multi-channel marketing software company, today announced its partnership with MeritDirect, a leading provider of integrated marketing solutions for customer acquisition and retention.

According to MeritDirect, smartFOCUS adds extensive resources for increased capabilities in transaction-based campaign management and data analysis across channels for clear, accurate customer profiles that shape timing and messaging, and add value to customer relationships.

MeritDirect will use smartFOCUS software to deliver campaign management, analysis, and reporting solutions for select clients requiring a transactional solution. smartFOCUS will be supported by MeritBase, the nation's leading B2B Cooperative Database with over 200 major mailers participating.

"With smartFOCUS solutions, Merit Direct adds further depth to the already powerful capabilities it offers with MeritBase," said Curt Bloom, Managing Director, International, of smartFOCUS. "We are proud to help maintain this valuable service for marketers."

By using the Intelligent Marketing suite of software known as smartMARKETER, MeritDirect clients will be able to access advanced, highly effective, user-friendly analytics and campaign management marketing tools to maximize their marketing efforts.

"smartFOCUS gives us the tools to help our clients grow their businesses with insightful, actionable customer knowledge," said Blair Barondes, Executive Vice President of MeritDirect. "With these capabilities, we gain new ways to help direct marketers achieve superior return on their marketing investment."

About MeritDirect:

MeritDirect is a recognized leader in the B2B multichannel marketing industry, offering companies integrated marketing solutions with an array of products and services. Mailers and list owners achieve a superior return on their marketing investment through MeritDirect's solutions in list brokerage, list management, customer list enhancement and optimization, marketing databases and interactive services. www.meritdirect.com

About smartFOCUS

smartFOCUS (LSE:STF) is a leading international marketing software company that empowers marketers with the intelligence to drive high performance multi-channel campaigns and more valuable customer relationships. Its Intelligent Marketing solutions integrate off-line and on-line data, analysis, campaign and performance management to deliver better targeted more timely and relevant communications that increase campaign conversion rates and improve customer's insight.

smartFOCUS has over 600 customers and partners worldwide using its Intelligent Marketing suite of software including AAA, ABN AMRO, ASOS, Atos Worldline, Cendris, Centerparcs, EMI, Equifax, Fig Leaves, Harrods, Hilton International, NSPCC, Societe Generale and QVC.

smartFOCUS is headquartered in the UK, with operations in the US, continental Europe and Asia Pacific. www.smartfocus.com

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Jim McNulty, 508-481-2024
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