Burke & Company Legal Technology PR and Marketing Expertise Opens Doors for CaseWORTH Legal Software
2008-10-01 19:13:00 -
www.burke-company.com - Despite spending eight years researching and developing his legal software product, Robert Gray, CEO and founder of WorthMORE Software, was disappointed when his company's signature offering failed to make waves in the market. The product, CaseWORTH, a comprehensive and innovative legal software application that helps personal injury law firms manage financial case data, could not find an audience.
"We didn't understand how difficult it is to actually market a product, even a great product that provides a valuable service to the legal industry," Gray said.
Gray turned to Burke & Company, a leading New York-based business consulting firm that specializes in the legal and technology industries, to help market his product to the seemingly impenetrable legal space.
"We learned there is no substitute for hiring someone that knows the market you are selling into," Gray said. "And Burke & Company opened doors for us that otherwise would not have been opened."
Headed by founder Christy Burke, Burke & Company relied on its extensive history in legal technology to help CaseWORTH create a buzz in the industry. In a short span of three months, Burke managed to land the company several major media placements in publications including Law.com, Law Technology News and Legal Assistant Today, and helped revise the company's website to attract prospective customers. Most importantly, Burke personally accompanied Gray on the tradeshow floors at LegalTech New York and ABA TECHSHOW Chicago, the most prominent legal technology conferences in North America.
"Thanks to Christy, I had whirlwind press tours at these shows that allowed me to establish many good relationships," Gray said. "Left to my own devices, that never would have happened."
Due in large part to Burke's efforts, Gray is now in talks with a major manufacturer in the legal technology space to roll out an integration of his product; he plans to roll out another integration with another company early next year.
Gray credits not only Burke's extensive knowledge of the legal technology industry for helping him gain footing in the market, he credits her personalized approach to client relations.
"Christy is an incredibly energetic and positive person," Gray said. "She was very encouraging when we were struggling, and having someone there who was positive beyond just being able to give us professional advice really meant a lot."
About Burke & Company
Burke & Company LLC is a New York-based business consulting firm offering public relations, marketing and organizational dynamics expertise. Founded in 2004 by Christy Burke, the firm provides tailored solutions to a national client base in the legal and technology industries. Burke & Company works with dynamic entrepreneurial organizations to promote growth and to produce outstanding results. Call 917-338-7034 or visit www.burke-company.com.
Burke & Company
Christy Burke, 917-623-5096
cburke@burke-company.com
