10VOX Entertainment Announces Two New Toy and Virtual World Properties for Kids

2008-10-01 18:48:01 -

- Bender/Helper Impact Dana Henry, 310-694-3130 dana_henry@bhimpact.com or Bender/Helper Impact Robert Santini, 310-694-3116 Robert_Santini@bhimpact.com Leading developer of virtual interactive products, 10VOX Entertainment, announced today two new entertainment properties - KooKeys and Tracksters - that combine real-world toys with fun and safe, massively multiplayer online games (MMOG) for kids, tweens and teens. Both KooKeys and Tracksters offer secure access to vast online worlds with nonstop interactivity, gameplay and rewards - both entertaining and educational. In addition, KooKeys and Tracksters are the world's first multi-lingual product-based MMOG's, or Massive Multiplayer Online Games. The toys will be available at retail this fall for approximately $15.00 each, with no additional costs or monthly subscription fees, for endless online gaming fun.

"10VOX is very excited to announce the launch of our first two toy and massively multiplayer online games for kids: KooKeys and Tracksters," said Alex Reece, 10VOX Entertainment partner. "The toy and online game hybrid category is the hottest segment in both the traditional toy and video game markets. At 10VOX, we have teamed up with toy industry veterans, top licensors and first rate video game developers to take this fast growing category to an entirely new level - by adding higher production values, deeper gameplay experiences, educational content and a more compelling pricing model for parents."

KooKeys features lovable plush animals that come to life online in a rich and imaginative world for kids of all ages. Players create their own avatar as well as design every detail of their world from their home, clothes, food and more in KooLand, the virtual world where KooKeys play. Hundreds of games are offered in KooKeys that are both entertaining and educational. Players can unlock rewards as well as earn "KooKoins" to buy additional items by going to KooKollege and playing educational, achievement-based games.

In KooKeys, players can interact safely with other kids through predetermined, or "canned," communication phrases, emoticons and animations. Kids can also use a translator feature to communicate with other kids in their native languages around the world. More information about KooKeys can be found at www.KooKeys.com.

The Tracksters experience begins at retail, where kids can choose from twelve collectible, licensed die-cast vehicles that are the hottest cars on the road today such as the Chevy Camaro, Shelby GT 500, Dodge Charger R/T, Ford GT, Dodge Viper SRT10, and Chevy Corvette Z06 - each with a unique code that unlocks the Tracksters massively multiplayer online game. Players can create their own racing avatar and compete in multiple racing environments, including drifting, drag racing, off-road, oval track, and demolition derby, against online competitors worldwide. Players can buy, sell or trade cars with the computer or friends and socialize with other racers through safe and secure chat functions.

Track Pack trading cards can also be purchased at retail for approximately $3.99 per pack to upgrade cars, design custom wheels, buy turbo boosts, superchargers, custom paint schemes and more. More information about Tracksters can be found at www.tracksters.com.

KooKeys and Tracksters will be showcased for the first time at the 10VOX Entertainment booth #12-366 at the Toy Industry Association's Fall Toy Preview, October 14-17 at the Dallas Market Center.

For artwork, please visit: bhimpact.gamespress.com/client_page.asp?i=162.

About 10VOX Entertainment, Inc.:

10VOX Entertainment, Inc. is a leading virtual interactive toy and game development company. Founded in March 2007, 10VOX's Web-based interactive entertainment products are geared primarily towards children ages 4-14, and are often accompanied with a physical toy. Providing a high level of play value with ongoing site development and expansion, the product Web sites are engaging and educational virtual experiences based on new and existing licensed products. Current properties include KooKeys, Tracksters, Netwarriorz and a partnership with the Professional Bullriders Association. 10VOX Entertainment, headquartered in Los Angeles, CA, is a privately held company. For more information, please visit: www.10vox.com.

KooKeys and Tracksters Combine Real-World Toys with Fun, Safe and
Educational Online Virtual Worlds