Research and Markets: An Apple Profile Report for 2008 - Understand the Latest Trends and Consumer Attitudes in This Comprehensive Survey of 10,000 Respondents

2008-09-12 17:12:03 -

www.researchandmarkets.com - Research and Markets (www.researchandmarkets.com/research/f45447/apple_profile_repo) has announced the addition of the "Apple Profile Report 2008" report to their offering.

Want to understand today's technology markets -- who's using the hottest new products, and the old standbys?

Looking to spot the latest trends, but can't wait for custom study results?

Want actual information from real world users, not speculations or predictions?

Then you need the Technology User Profile(R) -- Apple Profile Report 2008

Apple's customers are like no others -- a rich blend of the most sociologically elite with those seeking elegant, simple computing. Apple's panache has enabled them to maintain some of the highest margins in the industry, while also sustaining a brand loyalty level which is the envy of many. Now Apple is making surprising and measurable progress against Windows' dominance with a multi-pronged strategy involving broadened retail, mobile computing, and non-computer products and services.

In addition to singular demographics, Apple's users have a unique profile in the ways they use their personal computers. Unlike users of Intel/Windows computers, a significant portion of Apple's users are active, exploratory, avantgarde and early adopters. The activities they enjoy are unique in the way that they more-often incorporate rich media such as video and music as well as more-active prosumer behavior than many more-passive Windows users.

However, just as Apple continues to innovate and pioneer new technologies and ways to creatively enjoy personal computing, there are many other companies that closely trail Apple, and continue to threaten the company's success. This report dives into solid survey results to examine the entire range of Apple users, from those in homes to those in the workplace, from those with an Apple as their second or third home computer, to those that have simply kept an old Apple around and even those that have cut back using their old Windows computer to switch to Apple.

This report reveals detailed fact-based findings on:

Based on surveys with more than 10,000 respondents surveyed by telephone and online, the Apple Profile Report 2008 dives into solid survey results to examine the entire range of Apple users, from those with an Apple as their second or third home computer, to those that have simply kept an old Apple around and even those that have cut back using their old Windows computer to switch to Apple. This deeper analysis focusing on Apple versus Windows households, Home PCs and users utilizes the full power of the Technology User Profile 2008 Annual Edition, the longest-running comprehensive survey of Americans, conducted since 1983, the year before Apple introduced the Macintosh.

In the Apple Profile Report 2008, you'll find details on buying habits, usage and plans in a variety of categories, and zero in on the key information you need to answer questions like the following:

-- Are Apple users an attractive demographic, or are they more downmarket? How is this demographic profile distinctive from Windows users?

-- Do Apple buyers shop at Apple's stores, even buy at retail, or are they shopping online more and more? Who else shops at Apple's retail and online outlets?

-- Is the home Apple the main computer, or is it the second or third computer, relegated to the back room? Do Apple owners only own Apples, or do they also own Windows PCs?

-- Do home owners keep their Apples longer than Windows PC users? Do they use their Apples as often as Windows PC users?

-- Who else has Apple drawn in with iPods and where does this benefit Apple? Does Apple have a higher or lower market share among users of portable MP3 players?

-- What about Apple's future: Who is Apple attracting?

-- Answers to these questions and more are available in the Technology User Profile Apple Profile Report 2008. View findings for households, PCs, and PCusing adults. 20+ pages of analysis with charts and graphs are supported by 140+ pages of detailed tables. The complete, 170+ page report is delivered to you electronically in Microsoft Excel and Adobe PDF format. -0- Products Mentioned: - Apple iPod - Apple iPhone - Apple Macintosh Key Topics Covered: - Detailed Findings - The life of the Apple computer, longer or shorter? - How Apple computers are used distinctly from Windows PCs - Apple's retail footprint - success and failure - Apple users concentrated in few occupations - Apple as the second or third computer; this camel's nose is sniffing around the tent's edge - Why a cybercafe survey might fool you - Just how "different" and elite are Apple customers - socioeconomically, behaviorally, and attitudinally? - Apple loyalty - still faithful? - The halo effect - has the iPod changed Apple's PC business? - Just how more creative are Apple's users than the Windows crowd? - Apple's most-connected - broadband households - Apple & the future digital home? - Apple's future - who is Apple attracting? - Methodology - List of Tables Companies Mentioned: -Apple -Barnes & Noble -Borders -Dell -Gateway -Microsoft -Starbucks -Target -Wal-Mart

For more information visit www.researchandmarkets.com/research/f45447/apple_profile_repo

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