Samsung Appoints David Steel as Senior Vice President of Marketing

2008-08-13 18:29:08 -

- Samsung Electronics America, an established leader and innovator in consumer electronics, announces the appointment of David Steel as senior vice president of North American Headquarters (NAHQ) marketing. He will be responsible for corporate planning, marketing management and market intelligence, reporting directly to S.W. Hong, executive vice president of NAHQ Strategic Marketing.

Steel comes to NAHQ after 10 years at Samsung Electronics in Korea. He started in Samsung's Global Strategy Group, where he worked on strategic projects for a number of subsidiary companies under the Samsung Group umbrella. From 2002 until 2007, he served as vice president and head of marketing for the Digital Media Business. In 2007, he moved to the Mobile Communications Division, where he was head of marketing strategy for the #2 mobile phone manufacturer globally.

"David brings to NAHQ a strategic mindset, an intimate understanding of different product categories and an extensive network within our retail and channel partners around the world," said S.W. Hong, executive vice president of NAHQ marketing. "We are thrilled to add him to our team at a time when we are seeing exceptional growth and entering the second half of 2008."

"Samsung's brand resonates across the globe, but especially here in the U.S., there is an opportunity to further our leadership role in the electronics industry," said Steel. "That role includes not just continuing to bring the most innovative and sleekly designed products to market, but building on our successes in helping improve the communities in which we operate."

About Samsung Electronics Company

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA) markets a broad range of award-winning consumer electronics, information systems, and home appliance products; and oversees Samsung's North American operations, including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Its parent company, Samsung Electronics Co., Ltd., ranks #5 in the 2006 Consumer Electronics segment of the Fortune Magazine "America's Most Admired Companies," and ranks # 20 in the BusinessWeek "The Best Global Brand 100 2006." Samsung Electronics Co, Ltd. is a top patent holder, ranking second overall in the U.S. in 2006. Please visit www.samsung.com for more information.

Samsung Electronics America
Jose Cardona, 201-229-4118
jcardona@sea.samsung.com
or
MWW Group
Ephraim Cohen, 917-215-5413
ecohen@mww.com