ADDING MULTIMEDIA Pinkberry Names Ron Graves Chief Executive Officer

2008-08-12 23:51:04 -

www.pinkberry.com - Weber Shandwick for Pinkberry Maggie Miller, 310-854-8385 mmiller@webershandwick.com Pinkberry named Ron Graves as Chief Executive Officer. Graves, a General Partner of venture capital firm Maveron, began serving as interim chief executive when Maveron invested in the company in October 2007.

"Pinkberry is extremely fortunate to have Ron Graves at its helm," said Maveron co-founder and Pinkberry Board

Member, Dan Levitan, "I am impressed by his leadership, creativity and focus on the customer experience, which will go a long way in supporting the future success of the company."

Graves will work with Pinkberry co-founders, Shelly Hwang and Young Lee, to build on the company's early success and lead its domestic and international growth. One of his first initiatives is to bring in an executive team that will compliment Hwang and Lee and work towards these goals. Hwang will continue to oversee product development and Lee will continue to focus on store design.

"Pinkberry is an exciting early stage growth company with the makings of something special - authentically inspired and passionate entrepreneurs who have created an emotional connection with their customers," said Graves. Pinkberry is more that great tasting frozen yogurt - Pinkberry is an experience and we will continue to focus on every aspect of that experience."

Pinkberry recently opened its 60th store and has locations in Los Angeles, San Diego and New York and is growing rapidly.

"Pinkberry has captivated the hearts and minds of a large and growing consumer base. We needed a CEO who could balance the company's business needs but stay true to the brand," said Hwang. "Ron brings strong leadership and passion - we're looking forward to developing and growing the Pinkberry brand with him."

Graves, formerly a General Partner at venture capital firm Maveron, has been investing in early stage companies and managing their growth for the past decade. He brings more than 15 years of start-up operations, marketing and leadership experience. He began his career as an officer in the United States Air Force, where he served as an instructor pilot and F-16 fighter pilot. Graves earned a B.S. degree from the United States Air Force Academy and an MBA from the Kellogg School of Management, Northwestern University.

About Pinkberry

Founded in 2005 with its first location in West Hollywood, California. Pinkberry is frozen yogurt - reinvented. Inspired by European gelato and frozen yogurt history, America's ice cream pastime, and pop culture from around the world, Pinkberry provides an experience that indulges the senses. You can personalize Pinkberry's uniquely tangy non-fat frozen yogurt using a variety of high-quality and creative toppings. Pinkberry is certified by the National Yogurt Association. Get your taste of swirly goodness by visiting www.pinkberry.com.

Maveron General Partner becomes CEO of Emerging Company