Bharti Airtel to Pilot XIUS-bcgi's New End-to-End Mobile Transaction Platform
2008-08-11 16:18:02 -
www.xius-bcgi.com - XIUS-bcgi, a leader in delivering innovative telecom solutions for mobile operators and MVNOs worldwide and the telecom division of Megasoft Limited, today announced the launch of its eCogNito solution - an end-to-end mobile transaction platform. This launch will be offered as a pilot to Bharti Airtel, India's leading integrated telecom company, under a memorandum of understanding signed between the two companies.
"Our eCogNito solution offers Mobile Network Operators a quantum leap in operational efficiency of their revenue assurance systems by providing anytime, anywhere electronic talk time charging and bill payment in self service mode," said Sunny DeWakar, president of XIUS-bcgi's eCogNito division. "Additionally, it simplifies and speeds up day-to-day mobile transactions and is an ideal replacement for smart cards that are currently being used for different applications."
"We have generated early interest with the current launch of our mobile commerce service in India, and we already have more than 260,000 customers signed up," said Pallab Mitra, head of m-Commerce for Bharti Airtel. "We believe that the solutions being offered by XIUS-bcgi will improve the ease of use and accessibility of new products and services that we plan to offer with our m-commerce initiatives."
Bharti Airtel has more than 50 million users. With the company's current rural initiatives, eCognNito's ease of use solutions will improve accessibility, penetration and adoptions of Bharti Airtel's m-commerce offerings to their rapidly growing customer base.
"Bharti Airtel is one of the most successful and innovative telecom providers in India, enjoying a strong reputation for providing world-class services to its more than 50 million subscribers," said G.V. Kumar, CEO of XIUS-bcgi. "We are pleased to have been chosen by this industry luminary to launch our latest m-commerce solution. As a reference carrier, Airtel will enable operators worldwide to realize how quickly and easily they can rollout their own m-commerce services."
XIUS-bcgi's eCogNito solution extends the division's Intellectual Property in embedded RFID, touch interfaces and secure flash controllers developed in partnerships with two leading international semiconductor companies to develop two unique products custom designed for mobile applications.
A network-agonistic Contact-less SIM/(U)SIM application based on an unique dual chip architecture with onboard cryptographic coprocessors, eCogNito is compliant with international industry standards in multiple verticals - GSM, 3GPP, ETSI (telecom), ISO 14443, Mifare(TM), FeliCa(TM), NFC (contact-less cards) and EMVCo (Visa, CAST), VGP, as well as GlobalPlatform (Banking).
Another innovation, designed with state-of-the-art printed electronics technology, is a paper-thin self-service terminal device with through-the-glass touch sensing termed Active Posters (APs). These can be mounted behind any retail shop with glass front, instantly transforming it into a 24x7 storefront.
To be issued by mobile network operators, the CL SIMs will work with the millions of existing handsets in-use, allowing consumers to perform contact-less transactions for prepaid recharge, electronic bill payment, booking movie tickets and accessing digital content, coupons/tokens on the move - all of this with easy-to-use and simple, but intuitive, touch of their handset to 'target icons' on the APs anywhere, anytime.
Consumers will also be able to touch their handsets to 'target icons' on APs placed in cafes, music shops, multiplexes, fast food restaurants, etc. to automatically set-up local, high-speed free data connections using multiple short-range wireless connectivity technologies (Bluetooth, Wi-Fi, etc.) and download rich media content like video clips, games and animations in minutes to their handset/memory cards.
About Bharti Airtel Limited
Bharti Airtel Limited, a group company of Bharti Enterprises, is India's leading integrated telecom services provider with an aggregate of 71.77 million customers as of end of June 2008, consisting of 69.38 million mobile customers. Bharti Airtel has been rated among the best performing companies in the world in the Business Week IT 100 list 2007.
Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles. The Telemedia business provides broadband and telephone services in 94 cities and is foraying into the IPTV and DTH segments. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. All these services are provided under the Airtel brand. Airtel's high-speed optic fibre network currently spans over 78,540 kms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit www.bhartiairtel.in.
About XIUS-bcgi
XIUS-bcgi (a division of Megasoft Limited, BSE Code No.: 532408) is a leader in delivering innovative revenue-generating solutions to mobile operators and MVNOs worldwide. With 500+ employees, XIUS-bcgi architects infrastructure and mobile solutions that are flexible, scalable and robust - clearing the way for mobile operators to rapidly deliver differentiated services in order to gain first mover advantage and build subscriber loyalty. XIUS-bcgi has more than 100 installations throughout the world, and its customers include leading mobile operators such as Sprint, Telefonica, Etisalat, Embarq and Hutch. For more information, please visit www.xius-bcgi.com.
Bock Communications for XIUS-bcgi
Amy Farrell, +1-617-412-5175
XIUS-bcgi@bockpr.com
