g8wave, WEEI Sports Radio Go Mobile to Keep Fans Connected

2008-08-04 23:45:04 -

- g8wave, a Boston-based mobile marketing agency, and WEEI, the #1 rated sports talk radio station in America, have partnered to create a mobile destination for passionate Boston sports fans.

g8wave is powering WEEI's mobile website ( www.weei.com/mobile ) which will serve as the bridge for listeners as they go from their car to home or office. Fans will find everything from up to the minute local and national sports news and scores to exclusive WEEI mobile content.

Content includes lighthearted, funny clips from the "Whiner Line", ringtones, voicetones and topical, satirical sports cartoons from Larry Johnson, a frequent on air contributor.

"We certainly recognize people's growing reliance on handheld devices for information and entertainment," said WEEI.com VP/General Manager Tim Murphy.

About g8wave

g8wave (gate-wave) is a world leader in the planning, creation, and execution of effective mobile marketing campaigns, branded community applications and content distribution strategies. g8wave has executed campaigns for brands including Metallica, Snapple, Stop Global Warming, Showtime, Comcast, Guitar Center, Anheuser-Busch and The PGA Tour. The culmination of over 40 years in converged media, the company was created by the Phoenix Media/Communications Group. For more information about g8wave., visit www.g8wave.com.

About WEEI

Entercom is one of the nation's largest radio broadcasters with operations in San Francisco, Boston, Seattle, Denver, Sacramento, Cincinnati, Portland, Kansas City, Indianapolis, Milwaukee, Austin, Norfolk, Buffalo, New Orleans, Providence, Memphis, Greensboro, Rochester, Greenville/Spartanburg, Madison, Wichita, Wilkes-Barre/Scranton, Springfield and Gainesville/Ocala.

g8wave
Jeff Ostiguy, 617-450-8601
Vice President, g8wave
jeff@g8wave.com