Fat Brain Toys Checks Into Checkout by Amazon

2008-08-01 04:04:02 -

- Company Contact: Mark Carson, 402-779-3181 mark@fatbraintoys.com www.fatbraintoys.com or Press Contacts: CWR & Partners, LLP Ronnie Welch or Kelly Cinelli, 508-222-4802 Ronnie@cwrpartners.com or Kelly@cwrpartners.com Citing the overwhelming familiarity of the Amazon.com checkout experience as a key factor, specialty toy retailer Fat Brain Toys has incorporated the latest service to be offered by Amazon Payments, a subsidiary of Amazon.com - Checkout by Amazon.

Checkout by Amazon allows customers to conveniently complete purchases on third-party websites by accessing information from their existing Amazon.com account, saving them the hassle of re-entering payment and shipping information. Checkout by Amazon also extends to customers the A-to-z Guarantee, providing buyers with an additional level of confidence.

"While alternative online payment services have been around for many years, Amazon's popularity as an online retailer cannot be overstated," says Mark Carson, President and Co-Founder of Fat Brain Toys. "The ability for our customers to login into their existing Amazon.com account provides unparalleled convenience."

As a customer moves through the Fat Brain Toys checkout process, they simply click on the "Checkout by Amazon" button, log in with their Amazon.com ID and password, and their complete Amazon.com account information becomes available for use with the transaction - all in the familiar checkout experience that customers all over the world have come to know and trust.

About Fat Brain Toys

Begun as a literal garage startup in 2002, husband and wife team Mark & Karen Carson have grown their company into one of the largest independent retailers of specialty toys in the country. Recognized as one of the fastest growing e-retailers by Internet Retailer magazine, Fat Brain Toys credits their rapid growth to offering quality toys coupled with truly remarkable customer service.

Specialty Toy Retailer Looks to Leverage Familiar Amazon Checkout
Experience for Increased Conversions