TV Guide Network Teams Up With NBC Universal to Promote NBC's Coverage of the 2008 Beijing Olympics with a Winning Line-Up of Special Programming and Extensive TV Listings

2008-07-25 15:27:03 -

- TV Guide Network, a premier entertainment network available in more than 83 million homes nationwide, today announced an agreement with NBC Universal to promote NBC's coverage of the 2008 Beijing Olympics with a line-up of programming and extensive on-screen television listings. TV Guide Network's programming will include a one-hour television special SUMMER GAMES SUPERSTARS previewing the Beijing Olympic Games as well as NBC's coverage of the Games, as well as daily update segments in TV Guide Network's HOLLYWOOD 411 throughout the duration of the 2008 Olympic Games. In addition, TV Guide Network will air a dedicated TV listings scroll featuring all of NBC Universal's Beijing Olympic telecasts across each of NBC's seven television channels - NBC, USA, MSNBC, CNBC, Oxygen, Telemundo, and UniversalHD. The Beijing Olympics marks the third Olympic Games promotional partnership between TV Guide Network and NBC.

"TV Guide Network is continuing its commitment to cover the biggest events on television and the Beijing Olympics will surely be the most-watched television spectacle of 2008," said Ryan O'Hara, president of TV Guide Network. "Fans can tune-in to TV Guide Network for extensive information about when and where to watch NBC's incredible coverage of the 2008 Olympics Games."

"American viewers will welcome the navigation tools that TV Guide is providing for our Beijing Games coverage with NBC distributing more Olympic coverage than all previous Summer Games combined," said Gary Zenkel, President NBC Olympics.

Note: Dating back nearly 50 years to CBS in Rome in 1960 (20 total hours) through NBCU in Athens in 2004 (1,210 total hours), the 12 Summer Olympics broadcasts have totaled 2,562 hours. Even the nearly 2,900 live hours of Beijing coverage surpass the total from those 12 Summer Games (Nearly 2,900 to 2,562).

TV Guide Network's programming and support for NBC's coverage of the 2008 Beijing Olympics include:

-- SUMMER GAMES SUPERSTARS: TV Guide Network will air a one-hour television special SUMMER GAMES SUPERSTARS featuring a preview of the 2008 Olympic Games and NBC's coverage of the Games. The special will premiere on Sunday, July 27, 2008 at 8:00 p.m./7:00 p.m. Central.

-- HOLLYWOOD 411: TV Guide Network will feature a daily segment dedicated to the 2008 Olympic Games in every episode of HOLLYWOOD 411, the network's daily entertainment news show. HOLLYWOOD 411 daily updates featuring the Beijing Olympics will air Monday through Friday at 7:00 p.m./6:00 p.m. Central from Friday, August 8, 2008 through Sunday August 24, 2008.

-- Televised Listings and Support: TV Guide Network will air a dedicated TV listings scroll providing Beijing Olympics information across all NBC Universal coverage channels, including NBC, USA, MSNBC, CNBC, Oxygen, Telemundo and UniversalHD. In addition, TV Guide Network will feature an on-screen grid banner highlighting a 'must-see' event to watch and/or a medal count update throughout the duration of the Beijing Olympics.

About NBC Olympics

NBC, "America's Olympic Network," owns the exclusive U.S. media rights to the Olympic Games, television's most powerful property, through 2012, which includes Beijing in 2008, Vancouver in 2010 and London in 2012. From August 8-24, 2008 NBC Universal will present an unprecedented 3,600 hours of coverage, highlighted by NBC in primetime with live swimming, gymnastics and beach volleyball. In August 2004, 203 million viewers watched as the networks of NBC Universal--NBC, MSNBC, CNBC, USA, Bravo, Telemundo, and NBC's HD affiliates--offered a then record 1,210 hours of Olympic coverage from Athens. For additional information, go to NBCOlympics.com, a year-round destination for fans of Olympic sports, featuring news, Beijing previews, athlete features, expert blogs, photos, Olympic video from the NBC archives and social tools enabling users to build communities around their favorite sports, post comments and blogs.

About TV Guide Network

TV Guide Network reaches more than 83 million homes and is a premier television entertainment network for viewers seeking the latest information on the best programs, hottest stars and latest trends on television. Headquartered in the heart of Hollywood, the network combines original programming with comprehensive program listings information - all of which deliver on viewers' need for an entertaining and easy guide to what's on TV. TV Guide Network is a division of Macrovision Solutions Corporation.

TV Guide Network
Leslie Furuta
323-817-4967
leslie.furuta@tvguide.com