Measuring the effectiveness of bundles - a European perspective - New Research Report on Companies and Markets
2008-07-06 23:33:17 -
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Much has been written about the benefits to service providers of offering bundles of multiple services. In our report Triple play and service bundling: strategies in the European market, published in June 2007, we analysed the goals that service bundling can address and the different types of bundles implemented by European players. Senior analysts Steven Hartley and Marta Munoz Mendez-Villamil
follow up from that research and analyse the effectiveness that such bundles have had on European operatorsÂ’ performance to date.
