The acquisition of Cosmeceuticals Limited gave Bare Escentuals more control over the distributor and accelerated its growth in the UK by enhancing customer relationships

2008-06-27 07:47:17 - www.companiesandmarkets.com adds new report - Premium Company Profile - Bare Escentuals, Inc.

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Introduction

Bare Escentuals acquired Cosmeceuticals Limited, a UK based distributor of selected Bare Escentuals products in the European cosmetics market. This deal gave Bare Escentuals more control over the distributor and accelerated its growth in the UK by enhancing customer relationships.



Scope

Contains corporate strategy, value chain presence and SWOT Analysis
Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
Includes information on suppliers/ partners, shareholding structure and key employees with biographies


Highlights

The company’s competitors have adhered to traditional marketing campaigns such as print advertising and television commercials. By contrast, Bare Escentuals has opted for infomercials and home shopping networks to create brand awareness.



Growth in the color cosmetic business has significantly increased the cosmetic segment’s share in total revenues. Bare Esecntuals derived approximately 94% of its revenues from the cosmetic business in fiscal 2007. Moreover, almost half of the company’s net sales come from bareMinerals foundation.



In France, Bare Escentuals intends to capitalize on its existing relationship with Sephora, a subsidiary of LVMH. Sephora serves as the wholesale distribution channel for the company. Based on this relationship, the company plans to extend its reach from 200 locations in France to 580 locations throughout Europe.



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