Progressive Business Publications' New E-newsletter Division Targets Advertisers Marketing to Business Executives
2008-06-19 23:46:07 -
- Progressive Business Publications (PBP) (www.pbp.com) announces the launch of PBP Media, a new division that connects advertisers with business decision makers.
Ed Satell, PBP Founder & CEO said "It's an exciting step in our evolution as a leading diversified information and executive education company. We're pleased to offer effective ways for our advertising partners to reach today's busy executives."
Advertisers working with PBP Media benefit from exclusive e-newsletter sponsorship and highly targeted Web advertising. PBP Media's e-newsletters already have more than 400,000 subscribers in Human Resources and Finance functions at leading companies across the U.S.
Executives choose from 12 free weekly b2b e-newsletters. Specialized Web sites provide in-depth reports and daily updates featuring PBP's popular quick-read actionable format composed by PBP's staff of expert writers.
Marketing Director Dan Karleen states "B2b advertising dollars are shifting rapidly toward specialized communities with proven buying power, which is exactly what PBP Media's audience represents."
Progressive Business Publications is a private company founded in 1989 with a single publication. Today this diversified information provider has ten business units and is enjoying its 19th straight year of growth. Its b2b products are used by almost every major corporation in the nation. Tom Schubert, CFO, states "Our 19-year track record of providing business execs with timely, actionable information positions us favorably with advertisers looking to sell their products and services into this community."
Advertisers can learn more by contacting Kristin Conran, Sales Director, at 1-610-854-6203.
PBP Media (www.pbpmedia.com) publishes 12 specialized websites for HR and Finance professionals featuring news and actionable advice updated daily. The HR Web sites targeting Vice Presidents of HR, HR Directors, and HR Managers include HR Morning (www.hrmorning.com) covering HR management; HR Tech News (www.hrtechnews.com), which covers technology developments in the human resources field; HR Benefits Alert (www.hrbenefitsalert.com) for benefits professionals; HR Recruiting Alert (www.hrrecruitingalert.com) featuring staffing and recruiting news; HR Legal News (www.hrlegalnews.com) for workplace employment law; and HR Blunders (www.hrblunders.com) which covers the lighter side of HR.
PBP Media's Finance sites reaching CFOs, VPs of Finance, and Controllers, include CFO Daily News (www.cfodailynews.com) covering general finance management issues; Finance Tech News (www.financetechnews.com) for the latest software and tech news impacting Accounting and Finance; Finance Regs (www.financeregs.com) covering compliance issues; Procurement Alert (www.procurementalert.com) focusing on purchasing and supply chain; Health Finance News (www.healthfinancenews.com) covering the finance side of benefits administration; and CFO Snafu (www.cfosnafu.com) covering the humorous side of Finance and Accounting.
Progressive Business Publications (PBP)
Regina Black Lennox
Director of Philanthropy & Corporate Citizenship
610-854-6246
