Integrative Logic Selects Jim Bowling to Lead Its Business Intelligence Group as Director of Consumer Insights

2008-06-10 23:35:33 -

www.integrativelogic.com - For Integrative Logic Media Contact: Erica Stephens 770-429-1958 erica@emstephens.com Integrative Logic (IL), a leading integrated database-marketing service provider, has hired Jim Bowling as director of consumer insights. As the newest member of the business intelligence leadership team, Bowling will develop timely insights from market, business and customer data to uncover new revenue opportunities and competitive advantages for IL clients.

Bowling has more than 15 years of experience as a marketing practitioner and business strategy consultant across industrial, consumer, pharmaceutical and services sectors. As leader of IL's data insights group, Bowling will work with client-facing teams to ensure that marketing programs and strategies are aligned with client growth objectives and achieve measurable changes in consumer behavior.

"We believe strategic marketing decisions should be driven by intelligence and insight gleaned from actionable data," said John Gardner, president of IL. "We are fortunate to have Jim leading our data insights group. I know that his expertise will ensure that we continue our commitment to excellence and innovation for our clients."

Prior to his arrival at IL, Bowling worked with a broad range of Fortune 500 companies to develop growth strategies through market-informed recommendations and opportunity assessments. He also has extensive experience in developing unique customer relationship management (CRM) strategies and programs, particularly within channel organizations. He is a graduate of Furman University with an MBA from Auburn University in business administration.

"I am excited to be a part of the talented IL team as we help clients transform data into insights that drive measurable business results. The group has a real commitment to business intelligence and growth strategy. Our goal is to foster long-term partnerships with clients in order to effectively identify and maximize new revenue opportunities," said Bowling.

About Integrative Logic

Integrative Logic is an award-winning data-driven marketing group that helps drive new and repeat business by modifying customer behavior through multi channel marketing programs. Based in Atlanta, Integrative Logic integrates the use of data analytics with cutting-edge technology and top-notch creative expertise to increase sales and brand loyalty. Integrative Logic has proven to be an innovative partner for clients across retail, travel and hospitality, pharmaceutical and financial services sectors. Client partners include: Belk, BioGuard, Cetaphil, Differin, Galderma, Goody's Family Clothing, Hertz, Herschend Family Entertainment, Lane Bryant, Marriott and Renaissance Caribbean and Mexico Resorts and Hotels, New South Federal Savings Bank, The Bon-Ton Stores, Inc., Stein Mart and UmbrellaBank.com. For more information contact Hunter Shepherd at 678.638.2615 or visit www.integrativelogic.com.

Bowling brings more than 15 years of experience in industrial,
consumer, pharmaceutical and services sectors to the data insights
team