CORRECTING and REPLACING BLITZ Selected by Adobe for Adobe Acrobat 9 Multimedia Online Campaign
2008-06-07 04:04:28 -
- Fusion PR for BLITZ Chris Michaels, 310-481-1431, Ext. 18 chris.michaels@fusionpr.com or BLITZ Julie Nguyen, 310-551-0200, Ext. 240 JNguyen@blitzagency.com Please replace release dated June 2, 2008, with the following corrected version due to revised sixth graph.
The corrected release reads:
BLITZ SELECTED BY ADOBE FOR ADOBE ACROBAT 9 MULTIMEDIA ONLINE CAMPAIGN
New Product Launch Extends Current Relationship
BLITZ, a leading interactive agency, today announced completion of collaborative design and development efforts for Adobe System Incorporated's launch of Adobe(R) Acrobat(R) 9 software. BLITZ collaborated with Adobe to provide a mix of interactive modules and custom user experience elements for the reveal Web site that introduces the new product. Through its user interface, design, animation and multimedia integration, the site will inform new and experienced users of the full range of capabilities of Acrobat 9.
"BLITZ has played a key role in providing online elements that will help our customers understand and experience how we have taken Acrobat 9 to the next level," said John Travis, vice president of Brand Marketing, Adobe. "With animations, feature demos, and interactive video pods, BLITZ has created an experience that will help us effectively inform knowledge workers across industries about the new features and benefits of Acrobat 9."
By creating a unique user interface and digital product display, Adobe will be able to reach its goal of appealing to new and existing Acrobat customers. With such an interactive and high volume and user oriented website, Adobe leveraged the relationship with BLITZ to raise its interactive campaign to a higher level of impact, effectiveness and measurable audience response. Users have the opportunity to see very in-depth demonstrations of how the latest version of the software addresses their specific challenges.
"Our ongoing relationship with Adobe has been a successful one and we are proud to be called upon once again to educate their target audiences with such an important product launch," said Ivan Todorov, CEO, BLITZ. "Time and again, Adobe has looked to us to deliver vibrant brand experiences that captivate audiences and Acrobat 9 is the biggest yet."
Adobe and BLITZ have a long history of collaboration, having worked together for the introduction and marketing of several Adobe products. BLITZ has also been at the forefront of the development of several key productivity tools which leverage the Adobe AIR(TM) technologies, and public interactive displays such as the Creativity Conducted interactive HD wall.
BLITZ has also developed award-winning Web site experiences for Adobe, including the Creative Suite(R) 3 product selector, the Adobe Flash(R) 10 year Anniversary Web site and Adobe KitchZen Mobile and desktop application ecosystems.
About BLITZ
BLITZ is an interactive marketing agency that brings brands to life by developing immersive, entertaining and imaginative experiences. BLITZ constantly invents new ways to excite, inform and entertain customers through brand destinations that make audiences want to learn more, go deeper, "play" longer and participate in an active digital two-way conversation. BLITZ has developed revolutionary consumer experiences and campaigns for some of the world's most exciting brands including GE, Adobe, Disney and NBC Universal. BLITZ is available online at www.BlitzAgency.com.
New Product Launch Extends Current Relationship
