Josie Bissett to Appear in New Infomercial For Murad Resurgence(R)
2008-06-03 23:41:25 -
- For Murad, Inc. Paul Williams (online media), 310/937-2009 medialine2@aol.com Murad, Inc., has announced the TV debut of Resurgence, a breakthrough topical skincare regimen scientifically proven to counteract the effects of hormonal aging. The 30 minute infomercial features Murad founder, world renowned dermatologist Howard Murad, M.D, and model, mom and Melrose Place alum, Josie Bissett. Joining real women who share their Murad experiences, Bissett discusses how Resurgence helped restore her own youthful appearance.
Dr. Murad presents compelling research on hormonal aging during interviews with host Joan Lunden, former "Good Morning America" anchor and award-winning journalist. Dr. Murad describes the project as "a vehicle to teach women about hormonal aging and how they can take charge of skin health. We are honored that Josie Bissett is sharing her personal experience with women nationwide."
Murad's COO, Richard Murad, sees the project as an important brand builder. "Resurgence is a top performer in spas. The infomercial gives us an exciting opportunity to reach and educate a wide audience about Murad."
Murad, Inc. was founded in 1989. Its global headquarters in Los Angeles, CA are home to the Murad Medical Group, the award winning Murad Inclusive Health Center and Spa, and Murad Research Labs.
A pioneer of the doctor-branded skincare and medical spa movements, Dr. Howard Murad's innovative formulas are available at murad.com and in salons, spas and select retail outlets. Murad products are available in over 33 countries worldwide, and are the #1 clinical skincare brand at Sephora and Ulta.
Video clips of the infomercial are available to preview at: www.murad.com/resurgencetvoffer/.
For more information and other locations offering Murad products and professional services, please call 800-33-MURAD or visit www.murad.com.
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