OpenTV Showcases Advanced Solutions for Digital Television at the 2008 Cable Show

2008-05-16 14:49:54 -

www.opentv.com - OpenTV Christine Oury, +1-415-962-5433 coury@opentv.com OpenTV Corp. (NASDAQ:OPTV), a leading provider of solutions for the delivery of advanced television and advanced advertising services, will be showcasing its latest solutions at the National Cable and Telecommunications Association (NCTA) Cable Show, booth #629, at the New Orleans Convention Center from May 18 to 20, 2008.

A series of demonstrations at the booth will highlight the benefits OpenTV technologies offer to cable operators, including: -0- Video Solutions: -- Push/Pull VOD: OpenTV Core2(TM) middleware enables operators to leverage broadband and broadcast infrastructures to maximize network efficiencies and create a range of new possibilities for VOD service enablement. -- Modular PVR: OpenTV Core2 external hard-drive support via USB creates new opportunities for operators to cost effectively deploy PVR services using low-cost in-field upgrades for "a la carte" feature activation. -- Multi Format VOD: OpenTV Core2 takes VOD beyond the set-top box by enabling operators to distribute unique digital offerings that can include content created for multiple devices. Advertising Solutions: -- OpenTV EclipsePlus(TM): OpenTV's next generation campaign management solution is designed to fully support the increasing demands of local television advertising sales organizations, allowing them to maximize inventory, reduce manual tasks and significantly improve operational efficiencies. -- OpenTV iAd Tools: a suite of tools for developing, scheduling, airing, and managing lead generation for interactive advertising, including: -- OpenTV iAd Wizard(TM): Enables non-technical personnel to quickly create and preview compelling interactive ads (iAds); -- OpenTV iAd Manager(TM): Enables easy scheduling and integration of iAds with OpenTV Automate and OpenTV Streamer; and -- OpenTV Account(TM): Enables automated response management and fulfillment.

Senior executives and sales and product marketing staff from OpenTV will be on site for meetings, demonstrations, interviews and discussions.

About OpenTV

OpenTV is one of the world's leading providers of advanced digital television and advanced advertising services. The company's software has been integrated in more than 106 million digital set-top boxes and digital televisions around the world, and enables enhanced program guides, video-on-demand, personal video recording, enhanced television, interactive and addressable advertising, and a variety of consumer care and communication applications. OpenTV's campaign management solutions currently manage cable advertising spot buys in 15 of the top 25 television markets, and schedule more than one billion ads per year reaching nearly 35 million households across the United States. For more information, please visit www.opentv.com.

Advanced Video and Advertising Solutions Aim to Increase Operator
Revenues, Differentiate Services and Engage Viewers