Estimates Online Advertising from Political Campaigns and Advocacy Groups Will Reach $50 Million This Year

2008-05-15 18:40:57 -

www.researchandmarkets.com - Research and Markets (www.researchandmarkets.com/reports/c91923) has announced the addition of New e-Marketer Report, "Politics '08 Online: Push Meets Pull" to their offering.

This year's national and local elections are generating record advertising spending, including online. Still, only 1% to 2% of political ad budgets will be spent online, compared with 50% to 80% on broadcast TV advertising.

The Politics '08 Online report analyzes how online advertising, communications and social networks are affecting this year's political races.

That doesn't sound like much, and it isn't. Candidates and advocacy groups aren't buying a lot of online advertising--search or display. They are spending most of their Internet budgets on Web sites and e-mail marketing.

Key questions the "Politics '08 Online" report answers:

- Why is television advertising still so popular with campaigners?

- What are the demographics of online voters?

- How are Internet users searching for political information?

- What ads work with DVRs?

- Does online behavior differ according to political party affiliation?

- When are Internet users most likely to look for political information?

- What happens to a politician's online community when the candidate drops out ?

- And many others...

Executive Summary

Comparative Estimates: US Online Political Advertising Spending, 2008 (millions)

Key Topics:

- Key Questions

- The eMarketer View

- Politics Online

- The Big Spending Picture

- Advertising

- Online Ad Spending

- All Politics Is Social

- Voters 2.008

- Media Choices among the Electorate

- Attitudes

- Behavior

- The Social Side of Voter 2.0

- Social Networks

- Online Video

- Blogs

For more information visit www.researchandmarkets.com/reports/c91923

Research and Markets
Laura Wood, Senior Manager
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press@researchandmarkets.com