Unica and Forrester to discuss how marketers can shape the customer experience

2008-05-13 23:54:59 -

www.unica.com - Unica Corporation -0- WHAT: "Marketers and Shaping the Customer Experience," a free webinar hosted by Unica Corporation and Forrester Research WHO: Bruce Temkin, Vice President, Principal Analyst, Forrester Research Jay Henderson, Director, Segment Management, Unica Corporation WHEN: Thursday, May 15, 2008 10:30 a.m. - 11:30 a.m. Eastern Time WHY: Every interaction with a customer gives marketers the opportunity to strengthen the experience and the overall relationship with the business. These interactions span marketing, sales and service, but they all factor into an individual customer's attitude toward the business. As firms evolve their thinking about maximizing the customer experience, they will see it requires extending beyond traditional marketing boundaries. This free, one-hour webinar addresses the following issues and provides critical information on: -- What the customer experience is and what it should not be -- Why the customer experience is becoming more important -- How to shape and innovate your customer experience in three simple steps -- What barriers marketers face to improving the customer experience -- What marketing technologies can help improve the customer experience Register now at: www.unica.com/news/events.cfm

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium(R) software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

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