Levi's(R), Ford/Volvo, Coors, AT&T, NBC Universal and CNN to ''Rock the Digital World'' at Avenue A / Razorfish Client Summit
2008-05-12 13:22:02 -
www.avenuea-razorfish.com - Avenue A / Razorfish Sally O'Dowd, 773-458-3740 (cell) sally.odowd@avenuea-razorfish.com Avenue A / Razorfish:
WHAT
Avenue A / Razorfish, one of the largest interactive services firms in the world, invites media representatives to the 8th Annual Avenue A / Razorfish Client Summit: Rock the Digital World. This annual event gathers Avenue A / Razorfish leadership and Fortune 1000 executives to explore the future direction of technology, digital marketing and branding. About 1,000 people from around the world are expected to attend.
WHERE
Sheraton New York Hotel and Towers, New York, 53rd Street and 7th Avenue
WHO/WHEN
Days 1 and 2: May 14 (9 am to 5 pm ET) and May 15 (9 am to 1 pm ET)
Digital Store of the Future: The Ubiquitous and Invisible Web
Tour this 2,000-square-foot installation/R&D lab and meet Avenue A / Razorfish visionaries Jeremy Lockhorn and Patrick Moorhead, plus Levi's(R), JCPenney and technology partners
Day 1: WEDNESDAY, MAY 14
Avenue A / Razorfish Kick-Off, 9 am-9:20 am
Clark Kokich, CEO, and Darin Brown, chief strategy officer
Forrester Research, 9:20 am
Charlene Li, VP and principal analyst
Topic: Groundswell: Winning in a World Transformed by Social Technologies
Levi's, 9:50 am
Megan O'Connor, senior manager, Internet Marketing, Levi's(R)
Topic: Social media's effect on marketing and brand strategy
Ford/Volvo, 10:05 am
Ted Cannis, Ford Motor Company; Olivier Pierini, manager, marketing and lifecycle strategy, Volvo Cars; Amy Vickers, director and global lead, enterprise solutions, Avenue A / Razorfish
Topic: Ford's wiki and social media
AT&T, 11:00 am
John McVay, VP and client partner to AT&T at Avenue A / Razorfish (AT&T spokesperson available via phone)
Topic: AT&T's first retail use of Microsoft Surface technology, in partnership with Avenue A / Razorfish
Public Launch of Avenue A / Razorfish Digital Score Card, 11:15 am
Digital Darwinism: Joe Crump, VP and director of strategy and planning at Avenue A / Razorfish, will assert that marketers should stop thinking of the web as just another channel to express their offline brands. Instead, marketers should build digital brands that take advantage of the web's unique attributes, such as its immersive nature. To that end, Joe will introduce a scorecard for marketers to measure the effectiveness of their digital brands. He will apply our scorecard to identify the top 5 brands in the digital world.
NBC Universal, 12:45 pm
Jeff Zucker, president and CEO, NBC Universal; and Domenic Venuto, VP, head of Media and Entertainment Practice, Avenue A / Razorfish
Topic: NBC Universal's new approach to working with advertisers, the upfronts, and avoiding the mere exchange of analog dollars for digital pennies
Garage Technology Ventures, 2:45 pm
Guy Kawasaki, managing director, Garage Technology Ventures, and author of the How to Change the World blog: blog.guykawasaki.com/
Topic: The art of innovation
Yahoo!/Columbia University, 4 pm
Duncan Watts, principal research scientist and professor of sociology, Columbia University
Topic: Word of mouth for the real world
DAY 2: THURSDAY, MAY 15
Coors Brewing Company, 8:40 am
Andy England, CMO, Coors
Topic: Using digital channels, including viral video, to transform Coors from a mass to specialty brand
CNN, 9:10 am
Jon Klein, president, CNN U.S.; Jose Martinez, vice president and client partner to CNN, Avenue A / Razorfish
Topic: What's more important, the news network or the average person? A look at CNN's direction vis a vis social media, online video and Gen Y behavior
Interactive Television: The Future, 9:40 am
David Clark, executive vice president and general manager, Joost; Jason Hirshorn, president, Sling Media Entertainment Group; Robin Cole, director, business development and marketing, Microsoft; Ray Velez, vice president and national technology lead, Avenue A / Razorfish
Avenue A / Razorfish Digital Showcase, 10:10 am
Terri Walter, vice president, emerging media, New York, with David Polinchock of the Brand Experi8ence Lab (and popular author of the Experience Manifesto blog)
HOW:
This event is open to media with an invitation. To get one, please contact:
Sally O'Dowd, Avenue A / Razorfish
Cell: (773) 458-3740 Email: sally.odowd@avenuea-razorfish.com
8th annual summit will give media access to presentations normally
reserved for private audiences
Digital store of the future, social media and top 5 digital brands
big on the agenda
