Hackett's Prepares to Launch New Advertising Campaign
2008-05-07 18:32:08 -
- Seaway Valley Capital Corporation contact@seawaycapital.com www.seawaycapital.com or Investor Relations: CEOcast, Inc. Gary Nash, 212-732-4300 Seaway Valley Capital Corporation (OTC Bulletin Board:SWVC) ("Seaway Valley") announced today that its wholly owned subsidiary, Patrick Hackett Hardware Company ("Hackett's"), is developing and will soon launch a new branding campaign that will showcase Hackett's wide range of unique, premium merchandise with a particular emphasis on its branded clothing and footwear.
"Hackett's has always been known in the north country as a destination for quality merchandise and full service True Value hardware," said Hackett's CEO, Norm Garrelts. "But this new advertising campaign will place a particular emphasis on Hackett's branded lines of clothing and footwear as well as the diversity of our unique gift selections, which will serve us as we expand beyond the region." Mr. Garrelts continued, "Hackett's carries the best brands such as Carhartt, Nike, Patagonia, New Balance, and North Face, and we really want our customers to know that we carry these brands at the best prices. This fact is really what makes us stand out from other department stores."
The comprehensive advertising campaign, which shall utilize traditional media such as television, print, third party website banner advertising, and radio, will be used to emphasize Hackett's message as well as to drive customers to Hackett's new website (www.hackettsonline.com), which is expected to launch in May.
"The marketing campaign attempts to speak to Hackett's wide customer base," said Jamie Mayer, VP of Advertising and Marketing at Seaway Valley Capital Corporation, parent company of Hackett's. Mr. Mayer continued, "With nine locations and counting, Hackett's customers now extend from central New York to the Adirondack Mountains, and we wanted to communicate across these various audiences just what makes Hackett's stand out."
The television ads are being produced by Notion Pictures of Syracuse, NY and will be in rotation on several cable providers and television stations, including Time Warner Cable, WSTM and WWNY. "We are excited to have been engaged by Hackett's," stated Notion Pictures President, Peter Rafalow. Notion Pictures is providing production services and creative input for the Hackett's television launch. Mr. Rafalow added, "I'm confident that the final product will be something we are all be proud of."
Print campaign will be run with various local and regional newspapers, which are likely to include the Watertown Daily Times and its affiliates and the Syracuse Post Standard among others.
Radio campaigns will be played on numerous localized outlets including Froggy 97, Magic 103.1 and 106.7, the Border among others. Hackett's will have website banner ads on sites such as on Northcountrynow.com, Newzjunky.com, WWNYTV.net, watertowndailytimes.net and numerous other regional websites. Email marketing campaigns are also planned for the near future.
About Patrick Hackett Hardware Company
Hackett's (www.hackettsonline.com), one of the nation's oldest retailers with roots dating back to 1830, is a full line department store specializing in name brand merchandise and full service hardware. Hackett's, now with nine locations, features brand name clothing for men, women, and children, and a large selection of brand name athletic, casual, and work footwear. Hackett's also carries domestics, home decor, gifts, seasonal merchandise and sporting goods. Hackett's full service True Value hardware department features traditional hardware, tool, plumbing, paint and electrical departments. Hackett's also owns and operates four RadioShack stores and at certain stores leases space to Payless ShoeSource.
About Seaway Valley Capital Corporation
Seaway Valley Capital Corporation makes equity, equity-related, and debt investments in companies that require expansion capital. Seaway also seeks investments in leveraged buyouts and restructurings. Seaway will consider investment opportunities in a number of different industries, including retail, restaurants, media, business services, manufacturing, and select technologies.
Safe Harbor Statement
This press release contains statements that may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of the Company, and members of their management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.
Advertisements to focus primarily on Hackett's premium clothing,
footwear, and gift lines
