Quick and Dirty Tips (QD Tips) Chooses LibsynPRO 2.0 And Joins Wizzard Media Network
2008-05-07 17:02:08 -
- Wizzard IR Contact: Arthur Douglas and Associates Art Batson, 407-478-1120 or Wizzard PR Contact: Braff Communications LLC Mark Braff, 201-612-0707 or QDT PR Contact: Claire McKinney, 646-307-5241 Wizzard Media (AMEX: WZE), the world's largest podcasting network, announced today that the Quick and Dirty Tips Network (QDT), featuring anchor show Grammar Girl and other popular actionable advice podcasts, has chosen LibsynPRO 2.0 to host and service their podcasts, and will make their library of shows available on the Wizzard Media Network.
The QDT Network has signed on as a user of the LibsynPRO 2.0 system, which will provide each show on the network with detailed statistics, dynamic ad insertion, geo-targeting tools, and Nielsen//NetRatings metrics reporting. Utilizing the LibsynPRO 2.0 dynamic ad insertion system, the QDT shows will use advertising benefits to cross-promote each other as well as other projects. Grammar Girl, for example, has a companion book set for release later this year and will use the LibsynPRO insertion opportunities to geo-target announcements supporting Grammar Girl host Mignon Fogarty's book tour.
QDT was launched by Fogarty, the creator and host of Grammar Girl and Managing Director of QDT. Ms. Fogarty has been featured on The Oprah Winfrey Show and CNN.com, as well as numerous leading publications, including USA Today and Business Week. Grammar Girl was selected as one of the Best Podcasts of 2006 and 2007 by the iTunes staff. In addition to its anchor show, QDT includes leading podcasts Legal Lad, Money Girl, Mighty Mommy, Traveling Avatar, Modern Manners Guy, Get-it-Done Guy, Small Biz Tech Girl, Green Girl, and Sales Guy.
Fogarty said, "We've had a long relationship with Libsyn and are impressed by the new features in the LibsynPRO system. Nielsen-validated download statistics and automated ad insertion will make running our business easier." In addition to providing ad insertion and traffic analysis, Wizzard will represent the QDT podcasts on a non-exclusive basis for ad sales.
Rob Walch, Wizzard's Vice President of Podcaster Relations, said, "We are very excited to have the QDT shows hosting on LibsynPRO and working with Wizzard Media. We are able to offer their network a true 'one-stop shop' opportunity with hosting, ad insertion, metrics and ad sales, thus allowing QDT to concentrate on making more great content."
The popular Grammar Girl show generated over 850,000 download requests in March, making it "one of the most highly desirable podcasts to advertisers," according to Jim Else, Wizzard's Vice President of Ad Sales.
About Wizzard Media
Wizzard Media is the industry's leading podcast hosting network, with an unprecedented one billion-plus download requests in 2007. Podcasts are a means for independent and professional content creators to publish audio and video shows for the world to enjoy over the Internet or on mp3 players, such as the Apple iPod and the Microsoft Zune. Podcasting is a relatively new phenomenon, but Wizzard Media collectively broadcasts millions of podcast downloads per day through media aggregators like Apple's iTunes, Microsoft's Zune Marketplace and other podcast aggregators. For more information, please visit www.wizzard.tv. Wizzard Media is a division of Wizzard Software, a leader in speech technology development.
About Quick and Dirty Tips
Quick and Dirty Tips is a partnership between Macmillan Publishers Holdings and Mignon Fogarty, Inc. which creates and distributes digital content offering short, actionable advice from friendly and informed authorities to help people succeed at work and in life. Quick and Dirty Tips prove that education and entertainment can go hand in hand, and that learning can be fun in every stage of life. Visit Quick and Dirty Tips on the Web at www.quickanddirtytips.com.
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Popular Network Includes Anchor Show Grammar Girl Along with Other
Podcasts Offering Actionable Advice on a Broad Range of Subjects
