Mosnar Communications, Inc Names Word of Mouth PR the Strongest African American Luxury Spending Influence

2008-05-06 06:33:22 - Luxury public relations firm says African American consumer buying power of $892 billion is strongly encouraged by word of mouth promotions.

(Atlanta, Georgia) --- Mosnar Communications, Inc a luxury PR and global marketing firm today announced that luxury spending patterns among African Americans are most often influenced by word of mouth promotions. Revealing that African Americans value recommendations by selecting brands, products, and services from someone they know. Leaving possibilities of how marketers can tap into this audience an open field.

According to CR Cataunya Ransom, Cofounder of Mosnar Communications, Inc African American communities place high value on opinions as primary sources for selecting and recognizing brands. Ransom stresses that marketers will need to launch word of mouth incentives to promote products and services to receive the best returns. Revealing people refer products or services that they like and if they are rewarded for doing so they will tend to promote more often.

"Marketers will need to conduct research and enforce word of mouth PR campaigns to capture African American audiences," stated Ransom.

A Packaged Facts study discovered the consumer buying power of African Americans is $892 billion dollars and is expected to increase to $1.1 trillion dollars by 2012. Detailing, those living in the South actually account for 54% of African American buying power. Additional segments:

• Residents of central cities ($430 billion, or 48% of the total).
• Married couples ($428 billion or 48% of the total).
• Households with an income of $75,000 or more ($405 billion, or 45% of the total).

Continuing segments: There are 2.4 million African Americans in $75K+ households, and they are:

• More likely than other affluent consumers to spend money on fashionable dress, toiletries and cosmetics, and cruise vacations.
• Less likely to use the internet to plan shopping trips, gather information for shopping, or make online purchases.

Ransom cites that there remains a strong need to assist African Americans by providing value-add Internet services to offer personal assistance for Internet research, data, and purchasing. Suggesting that retailers will need to consider various factors when launching word of mouth PR campaigns targeted toward African American audiences.

About Mosnar Communications, Inc: The agency implements luxury PR and global marketing services to promote luxury brands, events, and services. The firm specializes in services for celebrities, real estate, fashion, beauty, entertainment, and more. To learn more information about how Mosnar Communications, Inc can assist with luxury PR and global marketing please visit www.mosnarcommunications.com .