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Next Inc. Signs License with Chuck E. Cheese's



2008-01-31 15:07:52 -

- Next Inc. (OTCBB: NXTI), an emerging leader in the sportswear products industry, today announced that it has signed a licensing agreement with Chuck E. Cheese's.

Parents and kids of all ages can enjoy Chuck E. Cheese's one-of-a-kind animated stage show starring the magical mouse and his friends. Come for dinner and stay for lots of fun entertainment including skill and video games and skytubes(R). Cool indoor rides include a hovering helicopter, Wasteland and Mad Motion Theater. The menu features freshly made pizza, a variety of sandwiches, a complete salad bar and great-tasting desserts. At the end of the visit, kids can trade earned tickets for prizes.

Today, the Company's mission is simple: bring families together in a wholesome environment for fun, games and kids. Chuck E. Cheese's consists of over 500 entertainment centers in 48 states and 5 countries. A recent Character Q Score study ranks Chuck E. as America's number one mouse indicating Chuck E. Cheese to be more popular than ever. CEC Entertainment, Inc. is headquartered in Irving, Texas, and trades on the New York Stock Exchange using the ticker symbol (CEC).

"We are pleased to be associated with a quality company like Next Inc. We look forward to having Chuck E. Cheese's imprinted shirts in the marketplace," stated Brenda Holloway, CEC Entertainment Marketing Manager.

Jason Assad, Next Inc. Director of Investor Relations, stated, "We're pleased to have signed this licensing agreement with Chuck E. Cheese's. Importantly, licenses such as this one are directly in line with our stated goal of rounding out the company's license portfolio so that we are less seasonally dependent."

About Next Inc. (www.nextinc.net)

Next, Inc. is a creative and innovative sales and marketing organization that designs, develops, markets and distributes licensed imprinted sportswear primarily through major college and university, motor sports and other major promotional key licensing agreements and the Company's own proprietary brands. Next is one of the dominant players in the highly fragmented imprinted sportswear industry.

The company has expanded its distribution to include e-commerce through which a significant amount of the Company's most popular licensed products is marketed. The most significant are www.campustraditionsusa.com, www.rpmsportsusa.com, www.americanbiker.com and www.americanwildlifeusa.com.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which contains a safe harbor for forward-looking statements. The Company relies on this safe harbor in making such disclosures. The statements are based on management's current beliefs and assumptions about expectations, estimates, strategies and projections. These statements are not guarantees of future performance or results and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements.

Next, Inc., Chattanooga
Jason Assad, 423-296-8213, ext. 113
jassad@nxt-inc.com



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