HAPPY BREW YEAR! 7-Eleven(R) Toasts Customers with Free New Year's Eve Hot Beverage

2007-12-27 21:29:45 -

- 7-Eleven, Inc. (Dallas, TX) Margaret Chabris, 972-828-7285 mchabri@7-11.com 7-Eleven: -0- WHO: 7-Eleven(R) stores in the area WHAT: Free 12-ounce Cup of Coffee or Other Hot Beverage on New Year's Eve WHEN: From 11 p.m. Monday, Dec. 31, 2007, to 7 a.m. Tuesday, Jan. 1, 2008 WHERE: Participating stores that have the Free Coffee sign posted in their windows. These stores are located in: New York, New Jersey, Connecticut, Massachusetts, Vermont, Maine, Rhode Island, New Hampshire, eastern Pennsylvania (Philadelphia not Pittsburgh), Illinois, Southern Michigan (Detroit area), Ohio, Indiana, Kansas City and St. Louis. WHY: Toast and Thank-You to Late-Night Drivers and New Year's Eve Revelers

The offer includes all 7-Eleven store coffees as well as gourmet specialties like cappuccino and hot chocolate. Participating stores will display a sign on the front window announcing information about the free-coffee program. Since ringing in the 1988 New Year, 7-Eleven stores across the United States have given away more than 1 million cups of coffee as part of its free-coffee program for late-night revelers and drivers. But that's a drop in the cup compared to 365 million cups of coffee the retailer sells a year. 7-Eleven brews almost 10,000 pots every hour of every day of the year. A free cup of coffee on New Year's Eve is a small way that 7-Eleven can thank its customers for their business and to wish them a happy 2008.

20th Year of 12-oz. Fresh-brewed Coffee or Hot Beverage Give-Away