dtac users in Thailand to enjoy improved data services

2013-02-28 11:10:27 -

* Contract signed with dtac Network for 3G network rollout to meet growing
data-traffic demand
* Users to enjoy improved smartphone performance, faster web browsing and
downloads, and better network performance in dense areas
* Improved network capacity for dtac Network, delivering enhanced WCDMA/HSPA
services and preparing for LTE

With a population of 67 million, Thailand has a mobile uptake rate of more than
120 percent and one of the world's youngest internet users on average: almost
half of these are between age 15 and 24 and three-quarters are under 35.
Broadband is booming and the country's annual growth rate in data traffic has
been around 30 percent in recent years. To meet the needs of this avid and data-
hungry generation of users, dtac Network, a subsidiary of Thailand's second-
largest mobile operator dtac, has signed a contract with Ericsson (NASDAQ:ERIC)
for 3G network rollout and managed services.

The contract reinforces the ongoing partnership between the two, which began in
2011 when dtac selected Ericsson to transform its GSM network to WCDMA/HSPA. The
3G rollout has already started, and once completed consumers can expect a
superior user experience when browsing the internet on their smartphones or
downloading movies at much faster speeds. By deploying its WCDMA/HSPA network,
dtac Network will ensure improved network capacity and enhanced performance in
Bangkok and the central and eastern regions.. The operator will also have a
cost-effective network ready for continued data-traffic growth, offering
enhanced mobile broadband services based on WCDMA/HSPA, while preparing for LTE.

Jon Eddy Abdullah, CEO of dtac, says: "We are pleased to roll out 3G services
and we're convinced it will lead to many advantages not only for our users, who
will enjoy better and faster access to information through our high-speed
network, but will also foster entrepreneurship and active development among
mobile operators, vendors, application developers and content producers. It will
also contribute to national economic and social development because our 3G
network will reach people in all regions of the country."

Joacim Damgard, President of Ericsson Thailand says: "This contract is
important, not only for Ericsson because we are expanding our footprint in the
country, but also in terms of realizing the Networked Society. Through this
network rollout, we are enabling Thai citizens to access 3G services that can
enrich their everyday lives."

By deploying the latest core and radio access technology from Ericsson, dtac
will be ready to offer mobile broadband services based on HSPA and LTE
technologies. The contract includes Ericsson's RBS 6000 multi-standard radio
base stations, MSC Server Blade Cluster and User Data Management, as well as
Evolved Packet Core and circuit core solutions.

During Mobile World Congress 2013 in Barcelona, Ericsson showcases its combined
technology and services leadership for the ICT industry. Our solutions deliver
superior network performance in the field, enable complete customer experience
management, and simplify and automate operations workflows - thereby leading to
operational excellence. We show how the Networked Society comes to life - what
it will mean for the industry and how it will enable our customers to capture
growth opportunities.


About dtac Network

A wholly owned subsidiary of Total Access Communication Public Company Limited
(dtac), dtac Network received the spectrum license for International Mobile
Telecommunications in the 2.1GHz frequency band in December 2012.

With about 24 million customers, dtac is the second-largest mobile operator in

Press release:

DTAC prepares for data growth with Ericsson:

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Ericsson is the world's leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely, in
sustainable societies around the world.

Our offering comprises services, software and infrastructure within Information
and Communications Technology for telecom operators and other industries. Today
more than 40 percent of the world's mobile traffic goes through Ericsson
networks and we support customers' networks servicing more than 2.5 billion

We operate in 180 countries and employ more than 100,000 people. Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company's net
sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ
OMX, Stockholm and NASDAQ, New York stock exchanges.


Ericsson Corporate Communications
Phone: +46 10 719 69 92
Ericsson Investor Relations
Phone: +46 10 719 00 00

dtac users in Thailand to enjoy improved data services:

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