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ADVA Optical Networking to Demonstrate Unique Cachejack(TM) Technology at Mobile World Congress 2013



2013-02-19 09:10:49 -


ADVA Optical Networking SE /
ADVA Optical Networking to Demonstrate Unique Cachejack(TM) Technology at Mobile
World Congress 2013
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The issuer is solely responsible for the content of this announcement.

New Capability Added Through Investment in Saguna Networks Is Designed to
Improve Mobile User Experience Through an Application-Aware RAN

Martinsried/Munich, Germany. February 19, 2013. ADVA Optical Networking today
announced that it will be demonstrating its new Cachejack(TM) technology in
Booth 7D34, Hall 7, during Mobile World Congress 2013 at Barcelona's Fira Gran
Via, Feb. 25-28. Cachejack(TM) is designed to improve mobile user experience and
enable location-based services (LBS) through an application-aware radio access
network (RAN) and optimize resource utilization by uniquely transporting content
directly from the backhaul network straight to the mobile subscriber. Visitors
to ADVA Optical Networking's booth, using their own mobile devices, will be able
to experience how Cachejack(TM) accelerates downloading of content such as video
streaming and high-resolution images from the Internet.

"We made a strategic investment last year in Saguna Networks and its technology
for optimizing content delivery in mobile backhaul infrastructures, and now we
have rapidly integrated this capability into our successful FSP 150 product line
and are excited for the attendees of Mobile World Congress 2013 to experience
the considerable improvements in user experience that Cachejack(TM) uniquely
delivers," said Christoph Glingener, chief technology officer of ADVA Optical
Networking. "We continue to see fierce growth in demand for high-quality, rich
content over mobile networks worldwide, and ADVA Optical Networking
Cachejack(TM) enables mobile providers a compelling array of benefits as they
seek to capitalize on this demand among their subscribers. Improving user
experience, enabling new revenue-generating LBS and reducing transport costs are
of prime value to today's mobile operators."

The ADVA Optical Networking solution loads popular content on integrated cache
servers in cell site gateways or network interface devices (NID). That content
is then delivered from a cache server, which is in closer proximity to the
requesting user than the mobile core network. The effect is slashed time to
first byte, translating into an enhanced user experience as subscribers receive
content more quickly. In addition, Cachejack(TM) enables monetized LBS
offerings; for example, advertisements tailored to a user's precise location can
be delivered along with requested content. And Cachejack(TM) helps operators
save bandwidth and money by optimizing mobile backhaul.

# # #

About ADVA Optical Networking
ADVA Optical Networking is a global provider of intelligent telecommunications
infrastructure solutions. With software-automated Optical+Ethernet transmission
technology, the Company builds the foundation for high-speed, next-generation
networks. The Company's FSP product family adds scalability and intelligence to
customers' networks while removing complexity and cost. With a flexible and
fast-moving organization, ADVA Optical Networking forges close partnerships with
its customers to meet the growing demand for data, storage, voice and video
services. Thanks to reliable performance for more than 15 years, the Company has
become a trusted partner for more than 250 carriers and 10,000 enterprises
across the globe. For more information, please visit us at www.advaoptical.com.

Published By:
ADVA Optical Networking SE, Martinsried/Munich and Meiningen, Germany
www.advaoptical.com

For Press:
Gareth Spence
t +44 1904 699 358
public-relations(at)advaoptical.com

For Investors:
Wolfgang Guessgen
T +49 89 89 0665 940
investor-relations(at)advaoptical.com



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Source: ADVA Optical Networking SE via Thomson Reuters ONE
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