DoingSomething and Time Out London Transform EDF Energy London Eye into Unique Dating Experiment
2013-02-18 18:24:28 - Innovative new dating website DoingSomething and entertainment and culture specialists Time Out London are taking over the iconic EDF Energy London Eye for a world first dating experience.
On February 28th, online dating site DoingSomething.co.uk and Time Out London transform the London landmark into the ‘Wheel of Date' – a set of 32 unique dates, ranging from a Karaoke booth through to a ping pong arena in each capsule, all of which will take place at 435ft in the air. www.doingsomething.co.uk/wheel-of-date
WHERE: EDF ENERGY LONDON EYE
WHEN: 8.30PM, February 28th, 2013
500 interesting and adventurous single Londoners will be grouped at random; not knowing which capsule they’ll board, and experience the best dates the city has to offer. The Wheel of Date will decide your fate!
Once the Wheel of Date has spun, there will be an after party at London’s leading underground arts venue, The Old Vic Tunnels, giving the daters a chance to mingle.
Tickets cost £49 and include a three month membership to the online dating site (worth £45).
DoingSomething has been taking London by storm since launching a year ago with 15,000 members already signed up. Their fresh approach to online dating has been described by Grazia Magazine as ‘the latest way to date’, attracting attention from a young, hip and interesting crowd.Where other sites promise love, DoingSomething is the only online dating site to focus on what you actually do on a date, suggesting a range of quirky and fun date ideas to enjoy in the capital. No awkwardness, no pressure.They’re expanding their online dating empire to other key UK cities including Birmingham, Manchester and Edinburgh then going international. While the Wheel of Date is DoingSomething’s first major event, they plan for it to become a regular fixture in the dating calendar.
Katie-Jo Flynn, Frank PR
020 7693 6999