Signature expands marketing for Solar operation with Brochure, revamped Website and Social Media presence.
2013-01-24 12:35:57 - Following the successful launch of its Signature Solar brand, Signature Windows of Chelmsford, Essex is taking steps to enhance its presence within the renewable energies market by significantly increasing marketing activities for the Solar PV branch of its business.
Due to the increase in environmental awareness over recent years and with Solar PV and other forms of renewable energy continuing to see increased uptake amongst the British public; Signature has earmarked the Solar PV market as an area with potential for significant growth over the next decade.
To this end, Signature is dramatically increasing its marketing output for its
Solar PV operations with a view to establishing a greater foothold within the renewables market. Key to the new marketing operation is the Solar brand’s website which has recently been revamped dramatically in order to provide a smoother and more intuitive experience for the end customer. A greater focus has been placed on making beneficial information more easily available for customers and the site’s layout has also been redesigned in order to offer easier navigation. The revamped website is still undergoing the final stages of testing and construction before release but is expected to be launched to customers before the end of December 2012.
In addition to this; steps have also been taken to provide Signature Solar with its own, dedicated social media presence with company profiles already set up on both Facebook and Twitter with other major Social networking platforms to follow shortly afterwards.
Outside of the digital realm, Signature has also increased marketing for Solar PV via more traditional formats with the lynchpin of their strategy being a new run of printed brochures, designed in-house by Signature’s own creative design team, similar to those already offered by Signature Installers to advertise their window products.
Also on Signature’s agenda are various efforts to raise awareness of Solar PV as well as other aspects of energy conservation and environmentalism amongst the general public. As part of this initiative Signature plans to send representatives to local schools to educate children on Solar Power and environmental awareness.