New ANCO® Advertising Campaign Reaching Millions of Wiper Blade Consumers
2013-01-16 15:04:16 -
Aggressive TV, Digital and Print Program Connecting with Nearly 300 Million
Consumers During Prime Wiper Selling Season
Southfield, Michigan, January 16, 2013.Federal-Mogul's (NASDAQ: FDML) ANCO(®)
wipers brand is connecting with millions of consumers during the prime wiper
selling season through a far-reaching television, digital and print advertising
campaign. ANCO wipers are "The Clearest Choice in Wiper Blades(TM)."
The large-scale campaign includes eight weeks of aggressive prime-time
television advertising as well as extensive print and digital ads that together
will generate nearly 300 million brand impressions among consumers ages 25-54.
The 30-second television ad - appearing on CNN, ESPN and ESPN2, HGTV, TBS, The
Weather Channel, TNT, and other leading networks - reminds consumers that they
can improve their driving experience, regardless of the type of car they drive,
by installing new ANCO wipers.
"We want ANCO to be the number one choice of every consumer who is considering a
wiper purchase this season," said Michael Proud, director of marketing, North
America, Federal-Mogul. "As one of the industry's best-known and most trusted
brands, ANCO enjoys a strong connection with consumers who understand the
importance and value of replacing worn wipers. This campaign will help make ANCO
retailers the clearest choice for the millions of consumers who want to enhance
their driving visibility and safety."
The campaign will be supported by an aggressive consumer rebate and sweepstakes
offer to help ANCO retailers maximize sales throughout the selling season.
For more information regarding ANCO wiper blades, please contact your ANCO
supplier or visit www.ANCOwipers.com or www.facebook.com/ANCOwiperblades. To
identify the right ANCO product for any vehicle, simply use the convenient
www.GetANCO.mobi electronic catalog for mobile devices or the www.FMe-cat.com
catalog covering all Federal-Mogul brands and products.
Federal-Mogul Corporation (NASDAQ: FDML) is a leading global supplier of
products and services to the world's manufacturers and servicers of vehicles and
equipment in the automotive, light, medium and heavy-duty commercial, marine,
rail, aerospace, power generation and industrial markets. The company's products
and services enable improved fuel economy, reduced emissions and enhanced
Federal-Mogul operates two independent business segments, each with a chief
executive officer reporting to Federal-Mogul's Board of Directors. Federal-
Mogul's Powertrain Segment designs and manufactures original equipment
powertrain components and systems protection products for automotive, heavy-
duty, industrial and transport applications. Federal-Mogul's Vehicle Component
Solutions Segment sells and distributes a broad portfolio of products through
more than 20 of the world's most recognized brands in the global vehicle
aftermarket, while also serving original equipment vehicle manufacturers with
products including braking, chassis, wipers and other vehicle components. The
company's aftermarket brands include ANCO(®) wiper blades; Champion(®) spark
plugs, wipers and filters; AE(®), Fel-Pro(®), FP Diesel(®) Goetze(®), Glyco(®),
Nüral(®), Payen(®) and Sealed Power(®) engine products; MOOG(®) steering and
suspension parts; and Ferodo(®) and Wagner(®) brake products.
Federal-Mogul was founded in Detroit in 1899. The company employs 45,000 people
in 34 countries, and its worldwide headquarters is in Southfield, Michigan,
United States. For more information, please visit www.federalmogul.com.
# # #
Drew Shippy (330) 688-3500
Jim Burke (248) 354-4530
ANCO Advertising Artwork:
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Federal-Mogul Corporation via Thomson Reuters ONE