Jennifer Connelly Public Relations Launches The Content Hub
2013-01-10 21:21:59 - Full-Service Content Development Group Brings Brand Journalism to Internal and External Communications
Jennifer Connelly Public Relations (JCPR), an independent public relations agency developing and executing strategic, multichannel communications campaigns for businesses across a broad range of industries, has launched The Content Hub, a full-service content development and distribution group designed to meet the growing demand for impactful, multi-channel content marketing.
"Companies understand the need to differentiate their brands and services with an array
of written, graphic and video content, yet struggle to produce materials that are compelling, informative and useful to their key stakeholders," said JCPR CEO Jennifer Connelly . "The Content Hub is designed to distill brand messages through the lens of brand journalism, ensuring all materials reach and resonate with their intended audiences as part of a coordinated, integrated marketing effort."
The Content Hub, led by Chief Content Officer Michelle Pittman , is an extension of JCPR's commitment to producing quality content as a key driver of marketing and public relations campaigns. The group develops press materials, including both traditional and multimedia releases, thought leadership articles, marketing brochures, email marketing, book authorship, video scripts and social media content for blogs, Twitter, Facebook and LinkedIn. The Content Hub is additionally supported by graphic design services and complete video production services through JCPR's production company, Jennifer Connelly Interactive Productions.
"Adequate content creates awareness but great content leads to action. Awareness simply isn't enough when audiences expect brand messages to speak directly to their needs," Pittman said. "Our ability to create compelling content, and utilize our PR channels for distribution when appropriate, allows companies across industries to realize the benefits of an integrated content marketing strategy without having to shoulder the burden of creating and implementing it on their own."
About Jennifer Connelly Public Relations
Jennifer Connelly Public Relations (JCPR) is an independent public relations agency developing and executing strategic, multichannel communications campaigns for public and private businesses across a broad range of industries. Deeply integrated into the industries it serves, JCPR maintains specialized practice groups in Finance, Financial Technology, Commercial Real Estate, Professional Services, Health & Wellness, Innovation & Leadership and Investor Relations.
JCPR offers a full suite of communications services including corporate reputation management, crisis and issues management, graphic design, marketing communications, media relations, social media strategy and execution, thought leadership development and content development.
The firm additionally provides complete visual communications through its production company, Jennifer Connelly Interactive Productions (JCIP).
JCPR is located in Parsippany, N.J., and Manhattan with satellite offices in Washington, D.C. For more information, visit www.jcprinc.com.
Contact: Rachael Fisher-Layne