Creative Alliance Gives MICHELIN(R) STEALTH(R) Ultra Wiper Blades a Wild Ride in Latest TV Spot
2012-12-12 06:10:18 -
/EINPresswire.com/ LOUISVILLE, KY -- (December 10, 2012) --- Top-rated Creative Alliance advertising agency has rolled out its first national television commercial for MICHELIN(R) STEALTH(R) Ultra Wiper Blades since signing Michelin brand's global licensee, Pylon Manufacturing, earlier this year. Creative Alliance, one of the top 100 agencies in the region, developed and produced the animated commercial as part of
an $8 million campaign which is scheduled to run through spring of 2013.
The commercial functions as an extension of TBWA/Chiat/Day's "Bib's World" branding campaign where drivers, in peril against the elements, are saved by the iconic Michelin Man character through his introduction of Michelin Stealth Ultra Wiper Blades. The animation also includes an explanation of how the blades' breakthrough hybrid-blade technology adds to the blades' safety and reliability. Combining the full-windshield contact of a traditional blade with a tough "beam blade" exterior for maximum protection from ice, snow and debris, Michelin Stealth delivers exceptional performance with its forward-thinking design.
The original concept for the spot was developed by the agency's creative team led by Creative Directors Judson Snell and Chase Ramirez. Snell has previous experience with creative development for the brand through his work at Osborn Barr in St. Louis, MO. The spot was produced in partnership with Nathan Love and Avatar Studios in St. Louis.
"This spot is so much fun to watch and packs such a powerful punch for the product that we have no doubt it will achieve on all levels," said Creative Alliance CEO Debbie Scoppechio. "We are so proud of our team and so pleased to have forged this terrific partnership with Pylon Manufacturing."
"We're extremely thrilled to have a strategic and creative partnership with an agency like Creative Alliance. Their ability to quickly and intelligently address the creative demands for a brand like Michelin provided us with the exact sort of push that an exciting new product like Michelin Stealth Wiper Blades needs to cut through the clutter," said Paul Vincent, Director of Marketing for Pylon Manufacturing Corp.
For more information about MICHELIN STEALTH Ultra Wiper Blades, go to michelinwipers.com.
Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelinman.com) employs more than 22,000 and operates 18 major manufacturing plants in 16 locations.
About Pylon Manufacturing Corporation
Pylon Manufacturing Corporation is a leading automotive aftermarket supplier with nearly 40 years of experience, specializing in the design, engineering, manufacture and marketing of wiper blades. Located in Deerfield Beach, Florida, Pylon is an ISO 9001-certified division of the Qualitor, Inc. family of automotive companies. Pylon is the exclusive licensee responsible for the manufacture and marketing of the Michelin(R) line of premium wiper blades and the DuPont line of premium wiper blades and Auto Appearance Products.
About Creative Alliance
Creative Alliance, headquartered in Louisville, KY, is the region's largest advertising agency, with more than $180 million in annual billings. Founded more than 25 years ago, the agency currently employs 137 advertising professionals who provide marketing, advertising, promotion and public relations planning and services to a wide range of local, national and international clients, specializing in multi-unit retail, healthcare, education & entertainment. Key clients include Community Health System (CHS), KFC, Kentucky Humane Society, Long John Silver's, Inc., Kentucky Community and Technical College System (KCTCS), LG&E, and Jewish Hospital and Healthcare Services. For more information, go to www.cre8.com.
Susan McNeese Lynch