LECTRA: Lectra Fashion PLM supports Façonnable in its French-chic brand strategy

2012-12-04 18:00:57 -


Lectra Fashion PLM supports Façonnable in its French-chic brand strategy

Façonnable seeks to boost business growth with harmonized collection development

Paris, December 4, 2012 - Lectra, the world leader in integrated technology
solutions dedicated to industries using soft materials-textiles, leather,
industrial fabrics, and composite materials-is pleased to announce that
Façonnable has successfully implemented Lectra Fashion PLM to streamline
collection development and preserve brand heritage, both prerequisites for
driving a strategy of top line growth.

Founded in the 1950s by Jean Goldberg, Façonnable was acquired by M1 Group in
2007. The world-renowned company with a global presence is enjoying a new era
that brings with it a long-term vision to increase brand equity. Façonnable's
brand value is firmly rooted in style, quality and fit; preserving this chic
French Côte d'Azur foundation while developing new lines for men and women and
expanding into new territories is central to the company's strategic growth
plan. However, it requires organization and structure that Façonnable strived to

Façonnable chose to implement Lectra Fashion PLM throughout product development
to improve communication and monitor development in a way that would keep brand
strategy consistent from design to final product. With strategy clearly defined
and communicated from step one, Façonnable can now develop collections knowing
that quality standards are clear and that selections will accurately reflect the
brand in core regions as well as new territories.

Company-wide change to align business strategy with creative vision

The motivation to adopt Lectra Fashion PLM came from organizational challenges
which threatened to undermine product quality, deliveries, and business
development. "There wasn't a standard workflow before; this is now 100%
controlled," says Peter Nyhan, Merchandising Director, Façonnable. Lectra
Fashion PLM has aligned the business and creative departments to help strengthen
the brand and enable growth.

Lectra Fashion PLM has had an impact at every level of Façonnable's
organization, from Line Planning to Production, helping to monitor collection
development and keep pace with the company's strategic goals. "With Lectra
Fashion PLM, we now have a common thread running through the company that allows
us to be more professional and more precise," says Amélie Serri, Product
Manager, Façonnable.

"The main reason we sought a PLM solution was to streamline the product
development process in the context of seasonal calendars," explains Allison
Smith, Calendar and Special Project Manager, Façonnable. This not only saves
time and confusion, it is helping Façonnable achieve their financial objectives
as well. "One of the biggest improvements has been the ability to control cost
from the beginning," explains Guilaine Ipert, Director of Production,

"We are pleased to count such a prestigious brand among Lectra's fashion
customers," says Daniel Harari, Lectra CEO. "Like us, they are building the
future on their legacy. We hope to continue to play a key part in their
development through our full range of advanced solutions."

About Façonnable

Founded in the 1950s by Jean Goldberg, Façonnable has long been one of the most
celebrated international menswear brands worldwide thanks to its refined
collections of classic French tailoring and resort wear. Acquired by M1 Group in
2007, Façonnable is enjoying a new era that brings with it a long-term vision to
increase brand equity.  By championing its chic French Cote D'Azur origins and
recommitting itself to quality craftsmanship, Façonnable has begun to reap the
rewards of the new strategy. "This is a very exciting moment for Façonnable,"
says CEO Moustapha El Solh. "We've worked hard to create collections that are
fresh, beautifully executed and true to the brand's rich heritage. People are
really responding to them."

About Lectra

Lectra is the world leader in integrated technology solutions that automate,
streamline and accelerate product design, development and manufacturing
processes for industries using soft materials. Lectra develops the most advanced
specialized software and cutting systems and provides associated services to a
broad array of markets including fashion (apparel, accessories, footwear),
automotive (car seats and interiors, airbags), furniture, as well as a wide
variety of other market sectors, such as aeronautical and marine industries,
wind power, and personal protective equipment. Lectra serves 23,000 customers in
more than 100 countries with 1,350 employees and $287 million in 2011 revenues.
The company is listed on NYSE Euronext.

For more information, please visit

Contact - Lectra Headquarters / Press Dept.: Nathalie Fournier-Christol
Tel.: +33 (0)1 53 64 42 37 - Fax: +33 (0)1 53 64 43 40

Lectra / Façonnable press release:

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