Blue Cow uses digital signage solution from Dynamax to promote new business
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| Digital advertising screen run by digitalsignage.NET |
2012-11-15 17:38:30 -
Animal welfare charity Blue Cross uses digital advertising screen run by Dynamax's digitalsignage.NET to promote Blue Cow, their milkshake business and create the bridge between the two entities. Animal welfare charity Blue Cross uses a digital signage solution powered by Dynamax’s digitalsignage.NET for the first shop of its new milkshake business, Blue Cow. The new company was set up to generate revenue for the long-standing charity through the sale of hand blended milkshakes and smoothies.
Soon after the new shop in Stratford- upon- Avon, Warwickshire was opened, Blue Cross
started looking at alternative ways to promote the new business and inform its customers about the charitable purpose behind it. A digital signage system located at the POS and run by Dynamax’s digitalsignage.NET was set up to promote Blue Cow’s Shakespeare shakes and smoothies and share information about their mobile events unit and about how the charity is spending the money.
¿½Besides informing our customers, we wanted to interact with them on a more engaging level both before and after the purchase¿½, says Simon Moore, Commercial Development Manager at Blue Cross explaining their decision to display QR codes and prompt customers to follow the new brand while queuing. Blue Cross counts over 9, 000 followers on Twitter and over 26,000 fans on Facebook and the charity aims to increase Blue Cow’s social media reach and use that too to the benefit of disadvantaged pets.
¿½We wanted a digital signage solution to explain the link between the milkshake business and Blue Cross to our customers. We knew that this would be an effective way to get this message across and at the same time we wanted a sustainable advertising solution and not just a quick fix. Digital signage enabled us to easily portray who we are and what we do. We’ve chosen digitalsignage.NET because it is a highly effective and easily accessible product’ explained Simon Moore of Blue Cross.
The charity discloses plans of adding more screens to its system as new Blue Cow shops will be opened, powered by Dynamax’s digitalsignage.NET.
